ORLANDO, Fla. -- The PGA of America, the world's largest working sports organization, with more than 28,000 men and women professionals across the United States, today unveiled a new logo, at The Association's 91st Annual Meeting. The new identity is rooted in the organization's revised brand strategy articulated as "Experts in the Game and Business of Golf." Founded in 1916, this change signals a new chapter in The PGA of America's history, leading towards its 2016 centennial anniversary.

The PGA of America's updated brand strategy brings a renewed focus on its membership, employers, and the golfing public, and their dedication to preserving golf's heritage while increasing its popularity and awareness. The new logo features a contemporary design that relates directly to the consumer by being accessible and modern, while paying homage to the legacy and "gold standard" of The PGA of America brand.

"This is a very exciting time for The PGA of America," said PGA of America Chief Executive Officer Joe Steranka. "While the game's popularity has increased enormously over the last decade, we are confident this new logo and brand strategy will enhance our image while providing the necessary education and resources for our members."

On the heels of The PGA's first-ever Official Patron Partnerships with American Express and Royal Bank of Scotland, the launch of the new logo also provides a clear marketing platform for PGA partners to market their brands and help drive business through PGA member facilities and allows the patrons an unmatched level of visibility through marketing at The PGA of America's high-profile events.

PGA.com, will relaunch with a new look to match the new brand. The refreshed site will also complement the Association's digital strategy to connect The PGA brand to the golfing

public through its online tools such as PGA Pro Finder"!, an online search function, which will debut in the spring and allow consumers to link to a wide variety of golf services in their communities such as golf courses, electronic tee times, clubfitting and golf instruction.

The site will continue to provide comprehensive golf information, including enhanced features from PGA

Professionals, original news content and increased video coverage to maintain its stronghold as the authority in golf for fans and PGA Professionals alike. PGA.com leads the way in broadband innovation, earning a 2007 Emmy® nomination from the National Academy of Television Arts and Sciences for its unique online PGA.com Pipeline coverage during the PGA Championship.

"This was just the right time to update our brand strategy and introduce an enhanced logo," said PGA of America President Brian Whitcomb. "We are continually trying to demonstrate who we are, showcase our skills as PGA Professionals, and differentiate The PGA of America from other golf organizations.

The PGA of America worked with Landor Associates, one of the world's leading strategic brand consulting and design firms, on the rebranding. As part of the program, Landor conducted brand equity research to evaluate all aspects of the brand and identify the association's attributes, values and goals. Leveraging these findings, the new strategy and identity were developed to align with The PGA's Decade of Excellence, a business plan for a period that culminates with the Association's centennial in 2016. The new, contemporary look for the organization cements its position as experts in the game and business of golf, and will aid in representing the dedication of their members to the advancement of the game.

"Working with The PGA of America has been a wonderful opportunity for Landor. Their membership is incredibly passionate and knowledgeable about the sport and what it takes to succeed in the business," said David Gaglione, Director at Landor Associates. "Our goal was to provide them with a brand strategy, logo and visual tools to reflect the expertise of PGA Members while giving the brand room to grow as The PGA increases awareness and involvement in the sport."

Following today's annual meeting, many members will stay for the 55th PGA Merchandise Show. An expected 45,000 people will attend, including PGA professionals, manufacturing executives and VIP retailers. Over 10 miles of show aisles will fuel their business plans for 2008.

About The PGA of America

Since 1916, The PGA of America's mission has been twofold; to establish and elevate the standards of the profession and to grow interest and participation in the game of golf.

By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, the Association enables PGA Professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the $195 billion golf industry.

By creating and delivering dramatic world-class championships and exciting and enjoyable golf promotions that are viewed as the best of their class in the golf industry, The PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere.

The PGA of America brand represents the very best in golf.