PALM BEACH GARDENS, Fla. -- In its continuing effort to identify new merchandise categories for golf shops, the PGA Fall Expo announces that Elations Supplement Drink will launch to the golf industry at the 2008 PGA Fall Expo, Aug. 26-27, in Las Vegas. As part of this effort, Elations has assumed title sponsorship of the annual reception at House of Blues on Tuesday, Aug. 26. The Elations Welcome Reception at the House of Blues will feature Dennis DeYoung, a founding member of the rock super group Styx, who will perform Styx classic songs with his own band including "Come Sail Away," "Babe," "Lady" and "Grand Illusion."

Elations is a fruit-flavored Glucosamine & Chondroitin drink that is more absorbable than pills and designed to improve joint health and reduce joint discomfort. Elations successfully launched nationwide in the fall of 2007 and was awarded the American Culinary Federation's Seal of Approval. Recognizing a natural connection to baby boomer golfers with joint pain, Elations plans to market the one-a-day drink for the first time to the golf industry during the PGA Fall Expo next month.

"Elations is a tremendous partner for this annual reception and a welcome new vendor offering a product potentially impacting countless golfers with joint pain nationwide," said PGA Shows Group Vice President Ed Several. "The PGA Fall Expo will be an important catalyst to reach the most influential retailers and business leaders in golf. The launch of Elations at the PGA Fall Expo is another example of our efforts to identify new ways to drive incremental revenue and profits for golf shops."

The PGA Fall Expo annually attracts more than 4,000 international golf retailers and some 400 top golf vendors to the Mandalay Bay Convention Center in Las Vegas. In 2008, the PGA Fall Expo moves to "fashion week" in Las Vegas and is held on the same days as MAGIC, MODA, MRkt, and ACCESSORIES: The Show*. The PGA Fall Expo is packed with product discovery, equipment testing, career education programs, professional networking events and opportunities to source unique vendors and merchandise. Additionally, the PGA Fall Expo Golf Tournament and Demo Day, Aug. 25 at Badlands Golf Club, has been expanded to include more than 40 equipment and golf accessories vendors and two tournaments with cash-prize awards for the top finishers.

An Elations-a-day keeps them ready to play! With Elations there are no more pills to swallow! Elations unique formula includes Glucosamine and Chondroitin (naturally found in the body, but at decreasing levels over time), to maintain healthy and strong joint cartilage; and a patented, more absorbable form of Calcium and Boron to help minimize soreness and stiffness due to exercise and overly-strenuous daily activities. Elations is available in the supplement aisle at Wal-Mart, Walgreens, CVS and grocery stores across the United States.

Facilities selling Elations can profit "per bottle" and from healthy customers who continue to feel great and play golf. For more information about Elations, please visit www.Elations.com.

Dennis DeYoung and Styx are the only band to turn out four consecutive triple platinum albums. Styx has sold over 35 million albums worldwide and DeYoung has written eight of their nine Top Ten singles. DeYoung's singing talents has made his voice one of the most recognizable in the world.

The PGA Fall Expo is an industry-only event and is not open to the public.