AUGUSTA, Ga. (AP) -- Trevor Immelman's victory in the Masters didn't generate much attention in South Africa, mainly because he finished his round at 2:30 a.m. in his native country, after most people -- and newspapers -- had gone to bed.

Expect that to happen at the U.S. Open for South Africa, Europe and even the United Kingdom.

The U.S. Open has decided to go prime time in the United States, with a 7:00 p.m. PDT finish at Torrey Pines. If everything goes according to schedule -- rare in golf with so much slow play -- the tournament will end at 3:00 a.m. in Britain, and roughly an hour later in continental Europe and South Africa.

"When do you say to the West Coast, 'The tournament must end at 4 o'clock your time,'" USGA Executive Director David Fay said. "I know it puts Europe at a disadvantage. We tend to look east, where it's just as easy to look to the west. If K.J. Choi (of South Korea) is leading, the time might be better for Asia."

The last time a major was held on the West Coast was Pebble Beach for the 2000 U.S. Open, and the final round was scheduled to end at 5:00 p.m. PDT.

DIMARCO MASTERS: Chris DiMarco finally won on the second week of April. Too bad he wasn't at the Masters.

DiMarco, who played in the final group two straight years and lost in a playoff to Tiger Woods in 2005, failed to qualify for the Masters for the first time since 2000.

According to Golfweek magazine, DiMarco and several PGA TOUR players from central Florida gathered last Wednesday at Sugarloaf Mountain, a terrific new course north of Orlando designed by Bill Coore and Ben Crenshaw.

DiMarco shot a 5-under 67 and won the "Sugarloaf Masters" by one shot over Garrett Willis and Fulton Allem. No word on whether he was awarded a green cap from the club.

RYDER UPDATE: With the first major in the books, a quick review of the U.S. Ryder Cup team standings shows only two of the top eight in the standings have won this year.

Tiger Woods leads the standings -- no shock there.

Stewart Cink is second on the strength of two second-place finishes and a pair of thirds, including the Masters. Phil Mickelson, who won at Riviera, was in third place. The rest of the top eight -- remember, Paul Azinger gets four captain's picks -- are Jim Furyk, Steve Stricker, Zach Johnson, Justin Leonard and Brandt Snedeker.

Snedeker moved into the top eight with his tie for third at the Masters, which earned him almost as many points (870) as Sean O'Hair got for winning in Tampa (870).

MASTERS HITS: Even if overnight TV ratings were slightly down on CBS, the Masters' Web site was a big hit.

Masters chairman Billy Payne said Tuesday there were 5.4 million unique users on www.masters.org last week, which was up 16 percent from last year. That included 2.2 million unique users on Friday.

Payne said there were 6.7 million requests for video streams, up 59 percent from last year. Along with video streams of Amen Corner and one hour of coverage before the telecast each day, there was live action from the 15th and 16th holes.

The average time spent on the Internet site was more than 90 minutes.

Payne also said its global television numbers were up about 15 percent this year, with nearly 100 million viewers. The Masters was viewed, either live or on tape delay, in over 190 countries.

"With our goal of growing the game of golf internationally, we are very excited about the number of television viewers and visitors to masters.org," Payne said in a statement. "Television, the internet, new media and other media channels will allows us to expose people to this great game of golf."

DIVOTS: Michelle Wie has accepted an exemption to play July 17-20 at the LPGA State Farm Rail Classic. She previously accepted an invitational to play the preceding week at the Jamie Farr Owens Corning Classic. ... Among the faces in the crowd at the Masters was Japanese star Ai Miyazato, who was at Augusta for the first time. ... Greg Norman's longtime tournament, the Merrill Lynch Shootout, has raised its purse to $2.9 million. ... The last two Masters champions, Zach Johnson and Trevor Immelman, had only one PGA TOUR victory before earning the green jacket.

STAT OF THE WEEK: A year after Zach Johnson played the par 5s in 11 under to win the Masters, Trevor Immelman was only 3 under on the par 5s.

FINAL WORD: "I'm more famous now than when I was famous." -- Louise Suggs, who in the last two years has won the Bob Jones Award from the USGA and the William D. Richardson Award from the Golf Writers Association of America.

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