Quagmire premieres its colorful 2010 women's golf apparel collection

TORONTO -- Quagmire, the lifestyle apparel company known for its edgy, modern golf and sportswear, has debuted its 2010 women's collection showcasing bright colors, fun plaids and stripes, and distinctive styling.

Quagmire's 2010 designs include names like "Heckler," "Gimmee" and "Lipout."

Combining elements from sport and street fashion, Quagmire's latest collection offers vibrant, colorful looks that are designed to take the wearer from the greens to the downtown scene. The array of polos, sweaters, shorts, pants, dresses, skirts and outerwear are available in shades that range from eye-catching orange and green to baby pink and blue with contrast detailing throughout the line.

Crafted primarily from Quagmire's exclusive, environmentally-friendly "Gud 'N Dri" fabric, the 2010 collection features a variety of textures in its tops, including pique, interlock and a cotton slub jersey. Performance characteristics of these soft, static-free, wrinkle- and piling-resistant pieces include breathability, durability, fast-drying properties, UV protection and antimicrobials to provide comfort on and off the course. Additionally, Quagmire offers woven nylon, cotton stripe and seersucker plaid fabrications in its bottom styles.

"You don't have to be a serious golfer to wear Quagmire," says co-founder Geoff Tait. "Our women's styles are fresh and playful -- perfect for hitting the fairways with the guys, or shopping and lunch with the girls. As we celebrate our fifth anniversary this year, we know it's about looking good and feeling great in what you wear, wherever you are."

Emphasizing its light-hearted approach to fashion, Quagmire's 2010 women's designs include names like "Heckler," "Gimmee" and "Lipout." The distinctive collection is highlighted by cut-and-sew detailing, unique logo and pocket placement, and feminine fits across nearly 40 styles in sizes ranging from XS-XXL and 0 to 14.

Along with PGA Tour player and 2008 Canadian Open champion Chez Reavie, Quagmire sponsors Nicole Hage and Stephanie Louden on the LPGA Tour, Claudine Foong and Kristina Tucker on the Futures Tour, JC Deacon on the Canadian Tour and Brennan Webb on the Nationwide Tour, the Hank Haney International Junior Golf Academy and the Queens University of Charlotte NCAA men's college golf team.

Most of the tops carry a suggested retail price of $65 while select outerwear retails for $79.

Sold throughout North America, Quagmire can be found at select on-course shops, clubs and resorts including Olympic Golf and the Ritz-Carlton Orlando, Ka'anapali Golf Resort, the Four Seasons Resort Great Exuma at Emerald Bay, Angus Glen, Glen Abbey and Sporting Life in Toronto. The brand can be purchased online at www.fairwaystyles.com.