Adidas Eyewear unveils golf-specific sunglasses for younger generation

GREEN ISLAND, N.Y. -- Adidas Eyewear has unveiled the retego, its new men's golf-specific sunglasses designed in collaboration with PGA Tour player Justin Rose.

The retego sunglasses from adidas were created as more than just a fashion statement.

"Professional golfers like Justin Rose are great ambassadors for adidas Eyewear because they reflect our approach to sport: the highest level of both performance and style," said Rocky Fresh, U.S. brand manager, adidas eyewear. "As someone who knows the demands on the course, his input was crucial in the development of the product, from the colors to the temple width to the lens angles."

With more and more players wearing sunglasses on the golf course, eyewear has been reinvented as a piece of necessary equipment, not just a fashion statement. The retego is made with a lens that offers crystal-clear, distortion-free views from all angles, a tint that enhances color differences between the ball, horizon and green, and a casual, snug and comfortable fit.

Like all Performance Sport models of adidas eyewear, the retego can be fitted with optical solutions to correct impaired vision among golfers. The RX adapter system can carry an Rx lens and fit directly into the half-frame model. With the adapter, the filters simply clip in and out of the frame after your optician has glazed your adapter. This means that in a matter of seconds, you can insert filters either with or without optical correction.

Alternatively, you can simply clip in the Performance Insert, which is secured to the bridge behind the filters. After changing the filter, it can simply be clipped back onto the bridge -- suitable for wearers who need to change filters quickly because of the changing light on the golf course.

The retego also offers a variety of contrasting lenses featuring Light Stabilizing Technology that diminishes eye fatigue by harmonizing light fluctuations. In addition to enhancing contrast and color, this lens protects eyes from UVA, B and C rays for full spectrum protection while the decentered wraparound lens provides clear, undistorted views at all angles.

Each pair of retego sunglasses weighs in at less than one ounce, and their Double-Snap Nose Pads can be adjusted for optimal fit. Finally, the glasses feature a ventilation system located on the lug area to ensure the lenses don't fog up.

The new retego sunglasses come in matte black/grey, pearl white/black, matte silver/gray and brown/brown color combinations. They carry a suggested retail price of $140 (for LST Contrast and LST Active models) and $190 (for LST Polarized).