With Golf Street Premier, Ecco pioneers hybrid sport-casual shoes

LONDONDERRY, N.H. -- Danish shoemaker Ecco announces the arrival of its men's Golf Street Premier, a versatile, trend-setting hybrid sport-casual shoe designed specifically for wear both on and off the course.

Taking its cues from modern men's fashion, Golf Street Premier includes funky color pops of green.

Taking its cues from modern men's fashion, Golf Street Premier includes funky color pops of cactus green, fanta orange and chili red, as well as cool metal-rivet accents. The ideal combination of style and function -- thanks to full-grain leather uppers, a sleek PU midsole and pre-molded traction bars which are extremely durable -- this unique offering retails for $140.

"This shoe is perfect for golfers who want superior performance on the course and the stylish versatility of a street shoe for everyday use," said C.B. Tuite, the general sales manager of Ecco USA's Golf Division. "It's made using a proprietary direct-injection process that creates a one-piece construction that won't break down over time, which means it's a terrific value-driven gift this season."

The Golf Street Premier comes with synthetic blend wide-flat laces in two different colors for added user customization, including a contrast option for an additional dose of flavor. Among the touring pros who wear Ecco shoes are Fred Couples, Aaron Baddeley, Colin Montgomerie, Stuart Appleby, Arjun Atwal, John Bickerton and Bradley Dredge.