

FAIRHAVEN, Mass. -- In response to the USGA and R&A rule change regarding grooves, Titleist has introduced its new family of Vokey Design Spin Milled C-C Wedges. These new "Condition of Competition" wedges provide improved performance and shot control within the new guidelines and were developed through a coordinated effort among Bob Vokey, Titleist Golf Club Research & Development and extensive player testing on the PGA Tour.
The C-C Wedges will be available beginning Nov. 1, with a suggested retail price of $125. They are identified by "C-C" engraving on the hosel and gold paintfill in the Spin Milled logo (current Spin Milled wedges have red paintfill in the logo).
Titleist will produce and sell these new C-C wedges while also continuing to sell its line of Vokey Design Spin Milled wedges introduced last fall, company officials said. While the differences in launch, spin and run-out are dependent on individual players, Titleist said the C-C Wedges will produce a higher launch, less spin and more run-out than previous generation Spin Milled grooves.
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The new C-C line was developed from a complete set of 17 high performance wedges, spanning nine lofts ranging in two degree increments from 48 to 64 degrees, with multiple bounce options, and special tour-inspired sole grinds, and they're available in the most popular non-glare Tour Chrome finish. Nine of the 17 models will be available in left hand.
"The new groove standards will put more pressure on better players' short games," said Vokey, Titleist's senior product development manager. "It will be crucial for them to determine the most effective combinations of loft, bounce and sole grinds in their wedge set-ups. There is less room for error when players do not have as much spin as they are accustomed, and they must be much more precise in their execution.
"Having worked directly with tour players, club pros and better amateurs in developing these new Spin Milled C-C wedges, I believe we have covered the spectrum in regards to providing the most effective combinations for players who are required to use the new grooves under a Condition of Competition or choose to play them."
The C-C Wedges are made from soft 8620 carbon steel and feature Titleist's advanced Spin Milled construction technology that provides superior performance regardless of groove configuration. The wedges have a CNC-machined perfectly flat face and precisely cut groove geometry using a new formed cutting tool that creates a tighter tolerance on both the groove size and edge radius.
The face surface is also precisely machined with a series of milled micro-edges resulting in higher face friction than with a polished wedge face. The resulting additional ball spin retention achieved from this higher friction is particularly advantageous on partial shots, where grooves have much less impact on spin.
"In reaction to the new groove rules, we improved our Spin Milled process," said Dan Stone, the vice president of R&D for Titleist Golf Clubs. "We created a new cutting tool that allowed us to tighten our groove manufacturing tolerances by more than 40 percent. With the new rules calling for a reduced edge radius and effectively less groove volume, we improved our process to get as close to the limits as possible."
Pitching Wedge with 6° of bounce
Moderate offset, medium sole width and camber, softened trailing edge for reduced turf drag. Best for controlled full/pitch shots from the fairway and greenside chipping. Available in right- and left-hand models.
50.08 Gap Wedge with 8° of bounce
Slight offset, medium sole width and camber, softened trailing edge for reduced turf drag. Best for full shots, long bunker shots and greenside chipping. Right-hand only.
52.08 Gap Wedge with 8° of bounce
Slight offset, medium sole width with enhanced camber, softened trailing edge for reduced turf drag. Versatile wedge for full shots, long bunker shots and greenside chipping. Right- and left-hand.
54.08 Sand Wedge with 8° of bounce
Medium sole width with enhanced camber, softened trailing edge for reduced turf drag. Best in firm conditions and for sliders. Versatile wedge that can be easily opened for a variety of shots. Right-hand only.
54.11 Sand Wedge with 11° of bounce
Medium sole width and camber, softened trailing edge for reduced turf drag. Versatile from both the sand and grass. Right- and left-hand.
54.14 Sand Wedge with 14° of bounce
Medium sole width with reduced camber, softened trailing edge for reduced turf drag. Excellent in soft conditions and for digger/drivers, versatile from both the sand and grass. Right-hand only.
56.08 Sand Wedge with 8° of bounce
Medium sole width with enhanced camber, softened trailing edge for reduced turf drag. Excellent in firm conditions and for sliders, versatile wedge that can be easily opened for a variety of shots. Right-hand only.
56.11 Sand Wedge with 11° of bounce
Medium sole width and camber, softened trailing edge for reduced turf drag. Versatile from both the sand and grass. Right- and left-hand models
56.14 Sand Wedge with 14° of bounce
Medium sole width with reduced camber, softened trailing edge for reduced turf drag. Excellent in soft conditions and for driver/diggers, versatile from both the sand and grass. Right-hand only.
58.04 Sand Wedge with 4° of bounce, inspired by the TK grind
Medium wide sole with enhanced front-to-back camber and heel-to-toe radius for versatility. Shot-makers wedge that can be easily opened, good in all conditions from both the grass and sand. Right-hand only.
58.08 Sand Wedge with 8° of bounce, inspired by the M grind
Medium sole width and camber, sculpted trailing edge relief for shot-making. All-condition wedge that can be easily opened, versatile from both the sand and grass. Right- and left-hand.
58.12 Sand Wedge with 12° of bounce, inspired by the M grind
Medium sole width with reduced camber, sculpted trailing edge relief for shot-making. Best in soft conditions and for driver/diggers, versatile from both the sand and grass. Right-hand only.
60.04 Lob Wedge with 4° of bounce, inspired by the T grind
Narrow sole with medium camber, reduced bounce surface with a fully relieved back for minimal turf drag. Excellent in firm conditions and for sliders, can be easily opened for a variety of shots. Right-hand only.
60.07 Lob Wedge with 7° of bounce, inspired by the E grind
Medium wide sole with enhanced camber, softened trailing edge, heel and toe for reduced turf drag. All-condition wedge, versatile from both the sand and grass. Right- and left-hand.
60.11 Lob Wedge with 10° of bounce, inspired by the TK grind
Medium wide sole with enhanced front-to-back camber and heel-to-toe radius for versatility Best in soft sand/fairway conditions and for driver/diggers. Right-hand only.
62.07 Lob Wedge with 7° of bounce, inspired by the E grind
Medium wide sole with enhanced camber, softened trailing edge, heel and toe for reduced turf drag. All-condition wedge, versatile from both the sand and grass. Right- and left-hand.
64.07 Lob Wedge with 7° of bounce, inspired by the T grind
Narrow sole with medium camber, reduced bounce surface with a fully relieved back for minimal turf drag. Best in firm conditions and for sliders. Right- and left-hand.
Port Royal Golf Club
Southampton, Bermuda
October 18-20, 2010
The Celtic Manor Resort
Newport, Wales
October 1-3, 2010
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