'10 PGA Merchandise Show to Feature Callaway for 27th Straight Year

PALM BEACH GARDENS, Fla. -- PGA Golf Exhibitions and Callaway Golf today announced the 27th consecutive year of Callaway Golf's participation in the annual PGA Merchandise Show, Jan. 28-30, 2010, in Orlando, Fla. Callaway Golf, a PGA of America Platinum Partner, will return to the global industry's 57th annual gathering to showcase its newest equipment, apparel, footwear and numerous accessory lines at the Outdoor Demo Day, Indoor Demo Days and within multiple locations on the Show floor.

"Callaway Golf's goal each year is to introduce products that feature performance engineering to help golfers of all skill levels break through," said Joe Urzetta, Sr. VP of U.S. Sales, Callaway Golf. "We feel The PGA Merchandise Show will provide a terrific platform to meet with industry professionals and showcase what we feel is the best and most complete product line Callaway has ever developed."

During Outdoor Demo Day, scheduled for Wednesday, Jan. 27, 2010, at Orange County National Golf Center & Lodge in Orlando, Callaway Golf will showcase its entire 2010 product line, offering PGA Professionals and retailers an opportunity to experience Callaway's full breadth of products.

From Thursday, Jan. 28 through Saturday, Jan. 30, at the Orange County Convention Center, the Callaway Golf family of brands that include Odyssey and Top-Flite, will exhibit in a new booth on the show floor within the PGA Equipment Forum. In addition to demonstrating the latest technological advances in club design, Callaway executives and engineers will meet with golf industry leaders, grow partnerships and discuss customer needs with retailers worldwide. Callaway Golf's deep new lines of 2010 footwear, apparel and accessories will also be on display within an exhibit located in the apparel hall. In addition, Callaway officials will offer programs specifically for PGA Professionals on the PGA Equipment Forum stage.

"For more than a quarter century, Callaway Golf has given unwavering support of PGA Professionals at our marquee membership business event," said PGA of America President Jim Remy. "Our partnership with Callaway Golf impacts our membership from apprenticeship through retirement and we are glad PGA Professionals will be able to directly interact with Callaway leadership and learn more about their quality products at the 2010 PGA Merchandise Show."