John Kim's blog

So I read on Twitter (which is always right!?) that the average visitor to the Masters will spend $650 in the gift shop.  And my first thought was...probably unprintable.

$650?!?!

You could see this one coming a long par 5 away.  Jason Dufner's moment of classroom infamy began with this photo and post by Deadspin.  As golf fans (and golfers) began to enjoy "Dufner being Dufner", some of his fellow Tour players were obviously enjoying the image as well.  So much so, a new meme was born and is spreading fast on Twitter among other places.  

Jason Dufner, the 2012 Byron Nelson Champion, was back in Dallas today promoting the championship and delivering a keynote address at lunch. Prior to his talk, he was kind enough to visit with students at the Salesmanship Youth and Family Center. Unfortanately (or hilariously), this viral photo - first shared by sports site Deadspin - was captured during his visit.

One thing we know for sure - golfers love to buy golf toys. Whether it's clubs, clothes, accessories, shoes, souvenirs, whatever -- there may be no better demographic for advertisers than the 26 million golfers in the United States.