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Jason Dufner, the 2012 Byron Nelson Champion, was back in Dallas today promoting the championship and delivering a keynote address at lunch. Prior to his talk, he was kind enough to visit with students at the Salesmanship Youth and Family Center. Unfortanately (or hilariously), this viral photo - first shared by sports site Deadspin - was captured during his visit.

Move over, Dr. Bob Rotella. The hottest mental coach in golf right now is -- Michael Jordan!

A few weeks ago, we ran a Buzz item about how Luke Donald had turned to His Airness for help with his on-course attitude. And now comes word that Keegan Bradley has done the same.

One thing we know for sure - golfers love to buy golf toys. Whether it's clubs, clothes, accessories, shoes, souvenirs, whatever -- there may be no better demographic for advertisers than the 26 million golfers in the United States.

No one has been releasing more compelling new equipment and marketing it more aggressively this year than Callaway and TaylorMade. So maybe what happened on Tuesday was inevitable.