Jason Dufner, the 2012 Byron Nelson Champion, was back in Dallas today promoting the championship and delivering a keynote address at lunch. Prior to his talk, he was kind enough to visit with students at the Salesmanship Youth and Family Center. Unfortanately (or hilariously), this viral photo - first shared by sports site Deadspin - was captured during his visit.
One thing we know for sure - golfers love to buy golf toys. Whether it's clubs, clothes, accessories, shoes, souvenirs, whatever -- there may be no better demographic for advertisers than the 26 million golfers in the United States.