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Move over, Dr. Bob Rotella. The hottest mental coach in golf right now is -- Michael Jordan!
A few weeks ago, we ran a Buzz item about how Luke Donald had turned to His Airness for help with his on-course attitude. And now comes word that Keegan Bradley has done the same.
One thing we know for sure - golfers love to buy golf toys. Whether it's clubs, clothes, accessories, shoes, souvenirs, whatever -- there may be no better demographic for advertisers than the 26 million golfers in the United States.
No one has been releasing more compelling new equipment and marketing it more aggressively this year than Callaway and TaylorMade. So maybe what happened on Tuesday was inevitable.
As you might suspect, Mondays are usually hectic travel days for professional golfers. And when I'm home, warm and dry, I get a kick out of following all their various travails via social media.
Today seemed like a pretty typical Monday, judging by some of the tweets that rolled by throughout the day. Here are some examples: