Clothier Ahead renews endorsement arrangement with Arnold Palmer

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PGA.com

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Published: Thursday, August 05, 2010 | 5:26 p.m.

Ahead, the leader in branded headwear and apparel, has re-signed legendary golfing great Arnold Palmer to represent the company's headwear line, company officials have announced.

"We are thrilled that Arnold Palmer has re-signed with Ahead," said Ahead President Ken Shwartz. "We appreciate his loyalty and support of Ahead over the years. It is a testimony to the quality of our product line and leadership role in the industry. Arnie's magnetic personality and outpouring of kindness to everyone he encounters over the years has endeared him to millions throughout the world. He is a true asset to Ahead and we look forward to continuing our relationship with him."

Palmer, nicknamed "the King," is one of golf's most popular stars. His incredible charisma helped him become a trailblazer in establishing golf as a compelling television sports event in the late 1950s. Palmer, one of the most decorated golfers in history, has 92 worldwide wins, including seven majors. His accomplishments off the course are just as impressive. He is a highly-successful executive, prominent advertising spokesman, skilled aviator, talented golf course designer and consultant and devoted family patriarch.

Palmer, whose licensing rights are managed cooperatively by Arnold Palmer Enterprises (APE) and IMG, will continue to appear in Ahead's headwear catalog, point of sales materials and website. Additionally, Ahead is planning to develop an Arnold Palmer label within its golf assortment.

"We are excited to renew this relationship between Arnold Palmer and Ahead, one of our long-time partners," added Arnold Palmer enterprises Vice President Cori Britt. "Because of his success on and off the course, Arnold Palmer is a fan favorite with all generations, and we're pleased to pair that success with a company like Ahead."

In addition to the program with Arnold Palmer, Ahead headwear is also represented on the 2010 PGA Tour by Retief Goosen, Aaron Baddeley and Jim Furyk.