General Motors negotiating to take on title sponsorship of Doral WGC event

doral, ernie els
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Ernie Els won the then-named WGC-CA Championship at Doral last spring.
By
Associated Press

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Published: Monday, October 25, 2010 | 6:07 p.m.

A business magazine is reporting that General Motors is in the final stages of a deal with the PGA Tour to put its Cadillac brand on a World Golf Championship event at Doral.

Sports Business Journal cited unnamed industry sources in saying GM was close to returning to PGA Tour sponsorship. Doral is the only World Golf Championship event without a title sponsor after CA declined to renew its contract.

PGA Tour spokesman Ty Votaw was in South America and could not immediately be reached for comment.

GM, which declared bankruptcy in June 2009, was not part of the golf landscape this season for the first time in more than 50 years. Its sponsorship was through Buick, which had its name on as many as four tournaments and had a personal endorsement with Tiger Woods.