One of the great advances in golf over the past few years has been....in their marketing. Ads specifically, those awesome, fun, viral ads that companies such as Nike, Callaway, PING, Titleist and TaylorMade have been putting out in hopes that they invade everyone's Facebook and Twitter feeds. And guess what? They're working. People love them.
Certainly, commercials have always been important - but the way companies have "stepped up their game" in the last few years has shown the importance of the "earned media" impression. Hoping an ad catches the public fancy enough for them to "like, retweet or share" through their various social channels.
TaylorMade's lastest video, titled "Speed Police" is a great example of such an ad. From a first person perspective, it leads the viewer through a typical clubhouse, course, range and back to clubhouse via the eyes of a (mini) police car. The point? Actually, trying to enforce the need for speed (in clubs). (Perhaps a bit counterintuitive with police demanding speed, but it works here.) And, can't lie, the cameo by Miss Paulina Gretzky will probably help drive some social shares too, right?
Last year, Nike Golf led the way with their "Sorry Mr. Tiger" and "No Cup is Safe" ads. This year, you can expect to see a whole slew of similar ads - all more creative, clever and engaging than the last. And the winner of this blitz? Us, the consumer. We will laugh, smile and discuss them for months to come. Whether it directly leads you to the nearest pro shop to make a purchase or not, it will get you talking about a particular brand. And then, they are winners too.
Tell us, what's your favorite golf ad ever? Share with us on our Facebook page.
Follow John Kim on Twitter at @johnkim