Forgive me for being a little late to the party, this should have been posted earlier. That said...it does not diminish from how cool a story this is.
Earlier this month, Ryan Moore won the Justin Timberlake Shriners Hospitals for Children Open (longest name ever for a golf event!) out in Las Vegas. He did it one week after being inducted into the Las Vegas Golf Hall of Fame (Moore went to UNLV). But that's not even the coolest part of the story.
Moore won playing in his own company's shoes (True Linkswear). Moore co-founded the company a couple of years ago. The President of the company, Rob Rigg, ran a marathon (his first marathon) on the same day, in the same type of shoe Ryan wore to win a Tour event. Bizarre.
Of course, True had to send a press release out about it. I don't blame them. Here it is:
SCOTTSDALE, Ariz. (Oct. 8, 2012) – Late Sunday afternoon in Las Vegas, Ryan Moore won his second PGA TOUR event and his first since co-founding TRUE linkswear, which he’s been wearing on the PGA Tour for more than two years. Earlier in the day, TRUE co-founder, Rob Rigg, completed the Portland Marathon in his TRUE shoes. The incredible feat was made possible by the new TRUE sensei platform, which is featured in the new TRUE sensei and proto models.
“What a crazy and amazing weekend for our company,” said Moore. “I really thought the novelty of Rob running a marathon in golf shoes would be pretty unique and would generate some buzz for our brand. Winning a PGA TOUR event the same day just takes it to a whole new level. It really speaks to the comfort and versatility of these shoes.”
Moore wore both styles in recent weeks as he rose up the FedEx Cup rankings and then won the season’s first Fall Series event, the Justin Timberlake Shriners Hospitals for Children Open, with a 24-under par total.
Running in his first marathon, Rigg completed the Portland Marathon in a time of 3 hours and 48 minutes. He also will compete in the New York Marathon next month in the sensei.
“As far as I can tell, I was the only person running in golf shoes,” said Rigg. “I’ve been running in our shoes since we founded the company and completing the marathon was just a natural progression in my training. I’m really excited about this new sensei platform. I’ve been running in them and wearing them on the course all summer, and my feet have never felt better.”
TRUE became the first company to build a golf shoe on a barefoot platform. By removing the midsole of the shoe and providing a wider toe box, the foot is able to operate naturally throughout the swing. The sensei platform builds off of TRUE’s original sole design, but features a new spike configuration. The sensei platform provides durability and the thinnest sole in golf (only 2.5 mm), while maintaining slipper-like comfort.
The TRUE sensei is the first shoe by TRUE with a mesh upper. Many TRUE customers were starting to run and work out in their shoes and asked for a style with a more breathable upper. The TRUE sensei will be available on Nov. 4th at select retailers and online at www.truelinkswear.com. It will be available in four color options and will retail for $99.
The TRUE proto features the same sole platform as the sensei, but with a waterproof leather upper. The proto will be available in January of 2013.
About TRUE linkswear
TRUE linkswear, a Scottsdale-based footwear and apparel company, created the first golf shoe built on a barefoot platform, allowing the golfer to truly "Feel the Course," while enabling them to walk 36 holes right out of the box in total comfort. TRUE was inspired by the emerging minimalist trend in running, where many shoes have shifted away from highly-engineered structures, such as arch supports and heavily-cushioned heels, to a shoe that better utilizes the anatomical features of the foot. TRUE brings this nature-engineered approach to golf by creating a shoe built on a barefoot platform featuring a wide-toe box so toes can function naturally through the swing, which encourages proper weight transfer, balance and natural stability. TRUE has emerged as a leader in the minimalist movement in golf, which has recently been adopted now by some of the world's largest brands. Many customers have proclaimed TRUE as "the most comfortable shoes" they have ever worn due to the unique construction method. While many companies tout a "barefoot" experience, they still feature large midsoles that separate the player from the ground. Only TRUE offers the thinnest sole in golf (2.5 mm), while still providing the durability to stand up to the most avid player. TRUE products are now available at many national retailers, including Golfsmith, PGA Tour Superstores, Edwin Watts and GolfTown in Canada. For more information, visit www.truelinkswear.com.
Fanny Sunesson, the most successful female caddie in modern golf history, has turned in her bib for the final time. She’s retiring from caddying, and plans to focus on growing her career as a coach and advisor, according to the Swedish golf website golf.se.
Sunesson rose to prominence with Nick Faldo, who won four of his six major titles with her on his bag from 2000-2009. After stints with Sergio Garcia and Fred Funk, she has spent the past several years working for her fellow Swede, Henrik Stenson. She was Stenson’s caddie when he won the 2009 Players Championship, boosting him to No. 5 in the world, and was serving as Martin Kaymer’s mental coach when he became the world’s top-ranked player in 2011.
Sunesson injured her back a year ago in a fall in Switzerland, said the website, forcing her to cut back on her caddying duties. She had been planning to transition into coaching in any case, and had discussed with Stenson working as a part-time caddie before deciding that her back injury was serious enough that she needed to quit altogether.
The Swedish site asked Sunesson for her favorite memories and biggest regrets.
“It's hard to beat a British Open victory at St. Andrews, precisely because it is about the place and the course. To get in there in the middle of town on the 18th hole is awesome,” she said. “… it's hard to win the U.S. Masters at Augusta, but to turn the U.S. away from home in the  Ryder Cup is pretty damn special.”
As for regrets, she mentioned never winning U.S. Open or PGA Championship.
“It would have been fun to take all the majors,” she said, adding that she believes Stenson will win a major “and it would have been fun to be there when he does.”
She closed by saying that she is ready to launch full-time into her new career.
“Coaching is fun,” she said. “It allows for much as I did as a caddie, so I hope to do a good job there.”
The Spring 2013 collection from Tommy Hilfiger Golf is inspired by the preppy heritage and spirit of the Tommy Hilfiger brand.
"Golf represents the ultimate prep lifestyle," said Tommy Hilfiger. "Our golf collections are inspired by the integrity and tradition of the sport. We've added a twist to the classics through an innovative use of fabrics and details, delivering performance, comfort and style in golf sportswear that can be worn on and off the course."
The collections for men and women include three different lines:
--The first draws inspiration from the wide-open Arizona desert with a neutral palette that emphasizes strong graphic details. Pieces include lightweight cardigans, cotton zip-neck sweaters, shorts and classic slacks.
--The second incorporates the summer vibe of Bar Harbor. Nautical stripes, sleeveless polo shirtdresses and red, white and blue plaid pants give a classic New England shoreline feel.
--The third, inspired by the sun and sand of Palm Beach, features shades of sun washed yellows, pinks, blues, and greens paired with subtle patterns.
Key to the collections are designs that incorporate three technical performance fabrics -- TH Comfort Tech, TH Tech and TH Cotton. TH Comfort Tech is a hybrid cotton fabric that combines style and comfort with the functional properties required in performance-driven garments.
TH Tech is a polyester fabric with moisture-wicking capabilities that keep garments dry and provide anti-odor properties. And TH Cotton is a cotton fabric designed for superior quality and comfort.
The men's collection, with approximately 100 styles, offers a wide selection of garments with suggested retail prices ranging from $65 for short-sleeved polos to $120 for more sophisticated outerwear options. The women's collection includes about 75 styles with suggested retail prices ranging from $65 for bermudas and polos to $120 for knits and outerwear.
The men's and women's golf lines are available in the United States, Canada and Europe at golf clubs, golf specialty stores, sport specialty stores and select resorts, as well as on www.tommy.com.
The new Idea Tech V4 hybrids and irons represent the latest generation of Adams Golf’s Velocity Slot Technology, which adds slots to the clubheads to help make the clubfaces springier and propel the ball farther.
This latest iteration includes Velocity Slots in both the crowns and soles of the clubs, as well as a Thru Cut channel sliced through the clubhead from the top slot to the bottom, enabling even more face deflection. The channels must be sealed for the clubs to comply with USGA regulations, Adams engineers said, so the backs of the Idea Tech V4 hybrids include a TPU insert that also improves feel and gives the clubs a crisp sound similar to that of an iron.
When Adams designers introduced the original Velocity Slot Technology in their Idea a12 OS hybrids, they saw a 20 percent increase in CT (“Characteristic Time,” a measurement of clubface flexibility) versus the Idea Tech V3 hybrids. And now, in the new Idea Tech V4 hybrids, they have achieved a 67 percent increase in CT – equivalent to the springiness found in titanium drivers, but accomplished here in stainless steel hybrids.
"With refined Velocity Slots, we were able to produce a CT around 240, which is what golfers will find in today's drivers," said Senior Design Engineer Justin Girard. "This is something the industry hasn't seen in a standard stainless steel hybrid. The increased CT is going to deliver a higher launch angle and higher ball speeds. Golfers will quickly notice that these hybrids are as hot as their driver."
To further improve their hotness, the Idea Tech V4s use a multi-material construction with tungsten heel/toe perimeter weighting in the long irons to improve increased forgiveness and higher launch.
And because the Tech V4 line is offered in two distinct sets -- a forged iron set and an all-hybrid set -- featuring high-performance stainless steel, the V4s cover a wide range of golfers looking to launch the ball higher and gain more distance. The forged set features a 3-hybrid (19 degrees), 4-hybrid (22 degrees), 5-hybrid (25 degrees) and 6-iron through pitching wedge using forged 8620 carbon steel with nickel plating. The all-hybrid set is 4-hybrid through gap wedge.
Both sets feature a premium PVD finish for a sleek, non-glare look, and are available in both mens’ and women’s models, and in right-handed and left-handed editions. The iron sets carry a suggested retail price of $899.99 (steel shafts) and $1099.99 (graphite shafts). The hybrids carry a suggested retail price of $249.99 per club.
For more on the Idea Tech V4 hybrids and irons, visit www.adamsgolf.com
Escalante Golf has acquired the Ritz-Carlton Golf Club, Dove Mountain, company officials have announced. The club will be renamed "The Golf Club at Dove Mountain," and will continue its relationship with the Ritz-Carlton hotel, The Residences and the PGA Tour.
Dove Mountain opened in 2009 in Marana, Ariz., and has hosted the WGC-Accenture Match Play Championship, the only match-play event on the PGA Tour schedule, ever since.
"We are honored to be a part of the exceptional Dove Mountain community and to be stewards of this world-class club," said Escalante Golf President David McDonald. "We will continue to provide our members and guests the same high level of personalized service and attention to detail that is the standard at Dove Mountain."
The Golf Club at Dove Mountain features 27 holes designed by Jack Nicklaus featuring vistas of the nearby Tortolita Mountains. The 45,000-square-foot clubhouse contains a member's locker room and grill, a pro shop, outdoor lounges and Cayton's restaurant.
Established in 1991, Escalante Golf owns and operates 16 properties nationwide, including in California, Colorado, Florida, Ohio, Louisiana and New Mexico. They include Crosby National in Rancho Santa Fe, Calif.; the Raven Golf Club at Three Peaks in Silverthorne, Colo.; the Club at Grand Haven in Palm Coast, Fla.; and Black Diamond Ranch in Lecanto, Fla.