If you're in the market for a new driver, you might want to root for Dustin Johnson next month.
In a novel promotion, the PGA Tour Superstore will reimburse customers who buy 2015 TaylorMade drivers during a certain time span -- if Dustin Johnson wins the 2015 U.S. Open at Chambers Bay.
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According to this quote from the media release, here's why Matt Corey, the chief marketing officer of the PGA Tour Superstore, thought it was a great tie-in.
“Dustin is one of the best athletes on tour and a top-ranked player whose golf game suits the site of this year’s U.S. Open,” Corey said. “This promotion at PGA Tour Superstore is a great way to motivate golfers everywhere to root for Dustin to win his first major, the 2015 U.S. Open.”
Here's what you'll have to do:
Starting May 18 and running through June 17, the PGA Tour Superstore’s promotion will apply to new TaylorMade products -- the 2015 R15 and AeroBurner drivers -- when purchased in-store. If Johnson wins the U.S. Open, consumers across the country who have made an in-store purchase or completed an in-store write-in entry will have the purchase price of their TaylorMade driver fully refunded by PGA Tour Superstore.
What are your odds? Better than most. Even though D.J. hasn't won a major, he's been in the mix. Johnson has eight career top-10 finishes in majors, including a tie for second in the 2011 U.S. Open. And he's made five consecutive U.S. Open cuts.
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In case you're wondering, an insurance policy was purchased in advance of the PGA Tour Superstore promotion to eliminate the financial risk associated should Johnson win and a payout be required. So cheer for D.J. with a clear conscience.