I don't often see the TV show ''Extra.'' In fact, I can't honestly say I remember what time or even what channel it's on. But I might have to find it next Monday.
Why? Because the ''Extra'' crew spent part of Wednesday out at the Northern Trust Open, where they hung out with James Hahn. The PGA Tour rookie, of course, made every newscast in America a couple weeks ago, when he broke out the ''Gangnam Style'' moves on the notorious par-3 16th hole during the Phoenix Open.
And that – not Tiger Woods' runaway victory at Torrey Pines or Phil Mickelson's near-59 in Phoenix or Brandt Snedeker's big win at Pebble Beach – caught the ''Extra'' crew's attention.
But hey, ''Extra'' is an entertainment program, not a golf show, so catching up with Hahn makes perfect sense. And hey, seeing golfers on ''Extra'' is a darn sight better than seeing them on ''TMZ.'' Am I right?
Cobra Golf PR rep Kristy Owens tweeted out the photo above late Wednesday, showing Hahn (far right), with Cobra's Jesper Parnevik (left) and ''Extra’s'' Mario Lopez and Maria Menounos (I triple-checked how to spell ''Menounos.'') Hahn also tweeted about his day, saying it was is first experience filming for ''Extra'' and telling us to tune in to see who wins the putting competition they had.
His hashtags cracked me up, too. He closed his twitter post with #ganghahnstyle and #asianbradpitt. Too bad he only had 140 characters, or he could've added "breakoutstar."
Here's some very welcome news: The number of rounds played nationwide in 2012 was up 6.4 percent over 2011, according to PGA PerformanceTrak. That represents the largest single-year percentage increase in rounds played since 2000.
And along with growth in rounds played, golf fee revenue increased by 6.6 percent last year, based on reports from the facilities participating in the monthly surveys. Some details:
--48 states showed an increase in golf fee revenue for 2012
--17 states showed golf fee revenue increases over 10 percent
--24 states had golf fee revenue increases ranging from 5.0 to 9.9 percent
--Seven states had golf fee revenue increases from 1 to 4.9 percent
Additionally, the PGA PerformanceTrak report indicated that merchandise revenue was up 8.9 percent, food and beverage revenue was up 5.9 percent and total facility revenue was up 4.3 percent last year as compared to 2011.
These increases were enabled in part by the weather, the report said. According to the National Climatic Data Center, 2012 marked the warmest year on record for the United States, and that led to a 6.5 percent increase in the number of days the average facility was open throughout the year.
"While the increase in rounds played in 2012 was supported by favorable weather conditions, consumers made the choice to play golf, rather than participate in other recreational activities," said PGA of America President Ted Bishop. "It's not an aberration that golf facilities that are offering player development programs to support Golf 2.0, are driving more consumers to the course, while positively impacting the bottom lines at their facilities. We continue to build momentum, and I’m confident that these programs, complemented by the favorable weather conditions, are leading to the increase in rounds played."
PGA PerformanceTrak, a joint venture between the PGA of America and the National Golf Course Owners Association of America, is the golf industry's leading rounds and revenue data collection and benchmarking service. More than 3,000 golf facilities contribute to the PerformanceTrak reports on a monthly basis.