Most golfers who live in or have played in Las Vegas are familiar with the Callaway Golf Center – the popular nine-hole-course/practice facility at the south end of the Strip. On Black Friday, it began a brand-new chapter of its life.
After a multi-month makeover that cost more than $1 million, it's now known as the TaylorMade Golf Experience. Brothers Ron and John Boreta – who have owned the complex since it opened in 1997, along with a pair of Las Vegas Golf and Tennis locations – didn't renew their sponsorship agreement with Callaway when it expired last summer.
TaylorMade, obviously, has taken over the title sponsorship, and the company marked the grand re-opening with TaylorMade staffer and Las Vegas resident Natalie Gulbis on hand to mark the occasion. Gulbis is known to drop by the center for practice sessions, and has even tweeted from there.
''We are very excited to be expanding our long-running partnership with TaylorMade/adidas Golf," Ron Boreta told GolfLasVegasNow.com. "We have a long and positive history of working with TMAG and our Las Vegas Golf and Tennis stores that we anticipate will continue in this partnership at the Golf Center. The renovation efforts that have been undertaken are unprecedented in the golf industry. Our customers can expect great things."
The renovated facility – which still boasts its impressive views of the Strip – now includes around 4,500 square feet of retail – roughly double what existed before. The number of indoor hitting and fitting bays was expanded as well.
The nine-hole par-3 course remains open for both day and night play, and the practice range is the largest in Las Vegas, with 113 stations featuring synthetic or natural turf. There is also a restaurant on-site along with the retail area, which is now stocked with gear from TaylorMade and its sister companies incuding adidas and Ashworth.