Phil Mickelson's back must be feeling a whole lot better, based on the form he exhibited Saturday while tossing footballs to the boisterous crowd at No. 16 during the third round of the Waste Management Phoenix Open.
Mickelson, who plays golf left-handed but throws with his right, had quite a bit of zip on his first toss. It was a head-high frozen rope that would have made Joe Montana proud. He then showed some pretty good distance by throwing at least two balls into the upper deck boxes that surround the par-3 hole, which is playing at 126 yards during Saturday's round.
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The balls were donated by Mickelson's brother, who just happens to be the golf coach at Arizona State. Mickelson signed them and decided he'd toss them into the crowd after his tee shot.
Unfortunately for Lefty, he turned out to be a better quarterback than golfer on that hole. His tee shot missed the green, short and left of the flag. He then wound up in a sand trap when his chip shot failed to make it to the putting surface. Adding in a couple of putts, Mickelson carded a double-bogey 5.
Perhaps Russell Wilson and Peyton Manning ought to take notes ... on how not to get up and down for par.
Watch Phil wind up and let fly here:
One of the great advances in golf over the past few years has been....in their marketing. Ads specifically, those awesome, fun, viral ads that companies such as Nike, Callaway, PING, Titleist and TaylorMade have been putting out in hopes that they invade everyone's Facebook and Twitter feeds. And guess what? They're working. People love them.
Certainly, commercials have always been important - but the way companies have "stepped up their game" in the last few years has shown the importance of the "earned media" impression. Hoping an ad catches the public fancy enough for them to "like, retweet or share" through their various social channels.
TaylorMade's lastest video, titled "Speed Police" is a great example of such an ad. From a first person perspective, it leads the viewer through a typical clubhouse, course, range and back to clubhouse via the eyes of a (mini) police car. The point? Actually, trying to enforce the need for speed (in clubs). (Perhaps a bit counterintuitive with police demanding speed, but it works here.) And, can't lie, the cameo by Miss Paulina Gretzky will probably help drive some social shares too, right?
Last year, Nike Golf led the way with their "Sorry Mr. Tiger" and "No Cup is Safe" ads. This year, you can expect to see a whole slew of similar ads - all more creative, clever and engaging than the last. And the winner of this blitz? Us, the consumer. We will laugh, smile and discuss them for months to come. Whether it directly leads you to the nearest pro shop to make a purchase or not, it will get you talking about a particular brand. And then, they are winners too.
Tell us, what's your favorite golf ad ever? Share with us on our Facebook page.
Follow John Kim on Twitter at @johnkim