It might be the middle of the year, but to Adams Golf it's the perfect time for makeover. The company has unveiled a new logo, a new color palette and a new generation of its famous Tight Lies fairway woods.
All this effort is part of Adams' efforts to integrate its ''Make Golf Easy'' philosophy into every facet of its business. And to help it resonate with the golfing public, Adams is offering a money-back guarantee on those new Tight Lies fairway woods.
The deal is this: Any golfer who buys a Tight Lies fairway wood can return the club to Adams for a full refund within 30 days of purchase if he or she isn't completely satisfied. The offer begins on Aug. 15 and runs through Oct. 15. More information is available at www.adamsgolf.com/tightliesguarantee
"This promotion celebrates a legendary club whose hallmark is making the game easier to play, and reflects the start of a new era for Adams, where interacting with our company will be simpler for golfers, vendors, retail partners and pro shops," said Adams Golf President John Ward. "The entire industry will experience a new Adams that offers trouble-free purchase promotions, strategic expansion into international markets, an easy-going, fan-friendly Tour team, strategic business and marketing partnerships and a renewed commitment into our pursuit of product innovation – all with the mindset to 'Make Golf Easy.'"
Along with the money-back guarantee, Adams has unveiled a new logo – a script typeface "Adams" that will appear on clubs and accessories as well as marketing materials. And for the first time, Adams also has created a secondary mark – a standalone script "A'' that has a golf club on its left leg and is surrounded by a two-stripe oval that represents the golf swing path.
The company also is switching from its traditional red and black to a new palette of blue with red, white, black and silver as complements.
Adams staff players already have begun sporting the new look on their headwear and bags. The first product to feature the mark will be the new Tight Lies fairway wood.
Japanese clubmaker Miura Golf occupies a unique place at the very high end of the golf club spectrum. The company produces small amounts of clubs that are highly prized among a certain segment of golfers – and its prices reflect that.
Miura's latest development isn't a new line of clubs, but rather a new finish called Black Boron. It recently has begun producing a few sets of its CB-501 irons and Passing Point 9003 irons in the special finish instead of its usual nickel chrome finish.
"We've found black finishes so popular that we really had to look into making these, even though we can only manage small quantities and maintain Miura standards," said Miura President Adam Barr.
In fact, the company says it can produce only about 10 sets of clubs with the new finish every other month because its painstaking production process is further complicated by switching over the final part of the production line from its usual set-up.
Miura has produced its Limited Forged Black Blades and Black Wedges with a black finish, but those fade over time into a silvery-grey patina. By contrast, the company says, the density of the new Black Boron looks more deeply black than other black finishes, and the color is more durable as well.
The Black Boron irons carry a suggested retail price of $2,275 per set (4-iron through pitching wedge), or $325 per club.
For more information, visit www.MiuraGolf.com.
Some golfers give their drivers names, like ''Big Dawg.'' And, of course, some very famous putters have names, like Bobby Jones' ''Calamity Jane.''
Most of the clubs in between are just known by their numbers. Until now, anyway.
The photo above was tweeted by Callaway's Vice President of Sports Marketing Nick Raffaele on Tuesday. It shows a brand-new set of Callaway RAZR X Muscleback irons that Callaway just made for big-hitting Luke List. Instead of numbers, each club has a name – like Rack 'em, Fireball and Lean on it. That is just awesome.
I've never named my clubs, though I admit I have occasionally called them names when they misbehaved.
List is playing the Reno-Tahoe Open this week. It'll be fun to see if his new babies live up to their monikers.
Michael Phelps, the Olympic swimming superstar and burgeoning golfer, was in Barcelona over the weekend, where he popped in on the swimming world championships and participated in the dedication of a mural in which he is featured.
As eye-catching as the mural is, what really stands out in the photo of Phelps at the dedication is that big black boot on his right foot.
Apparently, Phelps was nursing a stress fracture in that foot, then exacerbated it while playing golf – perhaps, he believes, by stepping into a hole.
"He hit his foot somehow in the house and then he did that tournament when he walked about 20 miles and got a little stress fracture," Phelps' coach Bob Bowman told the Associated Press. Bowman didn't specify which tournament he was referring to.
"Golf really is a dangerous sport," Phelps joked. "The good thing is, I only have to pack one shoe."
Phelps also recently starred in the most recent season of ''The Haney Project,'' in which he received instruction from PGA instructor Hank Haney. And, of course, he owns 22 Olympic swimming medals.
Though he hasn't yet publicly commited to a return, speculation remains high that Phelps will jump back in the pool for the 2016 Olympics in Rio de Janeiro. Bowman doesn't believe the foot situation will make any difference in Phelps' potential return.
"I think he'll be fine,'' Bowman told the Golf Channel. ''He can wait that out. I don't think that's imminent."