It might be the middle of the year, but to Adams Golf it's the perfect time for makeover. The company has unveiled a new logo, a new color palette and a new generation of its famous Tight Lies fairway woods.
All this effort is part of Adams' efforts to integrate its ''Make Golf Easy'' philosophy into every facet of its business. And to help it resonate with the golfing public, Adams is offering a money-back guarantee on those new Tight Lies fairway woods.
The deal is this: Any golfer who buys a Tight Lies fairway wood can return the club to Adams for a full refund within 30 days of purchase if he or she isn't completely satisfied. The offer begins on Aug. 15 and runs through Oct. 15. More information is available at www.adamsgolf.com/tightliesguarantee
"This promotion celebrates a legendary club whose hallmark is making the game easier to play, and reflects the start of a new era for Adams, where interacting with our company will be simpler for golfers, vendors, retail partners and pro shops," said Adams Golf President John Ward. "The entire industry will experience a new Adams that offers trouble-free purchase promotions, strategic expansion into international markets, an easy-going, fan-friendly Tour team, strategic business and marketing partnerships and a renewed commitment into our pursuit of product innovation – all with the mindset to 'Make Golf Easy.'"
Along with the money-back guarantee, Adams has unveiled a new logo – a script typeface "Adams" that will appear on clubs and accessories as well as marketing materials. And for the first time, Adams also has created a secondary mark – a standalone script "A'' that has a golf club on its left leg and is surrounded by a two-stripe oval that represents the golf swing path.
The company also is switching from its traditional red and black to a new palette of blue with red, white, black and silver as complements.
Adams staff players already have begun sporting the new look on their headwear and bags. The first product to feature the mark will be the new Tight Lies fairway wood.