The European Tour's social media machine is one that just never stops giving.
Just when you thought it couldn't possibly top the #MannequinChallenge video posted earlier this week, surprise, they absolutely buried it today and built a skyscraper on top of it.
Periodically, a 9-year-old reporter named "Little Billy" (bound for superstardom with all his charisma), sits down with star players for a no-holds-barred, one-on-one interview where no topic is off limits. He did one last month with Andrew "Beef" Johnston.
Well, this week, Little Billy got a sit-down with World No. 2 and four-time major champion Rory McIlroy at the DP World Tour Championship in Dubai.
What starts out as a cute kid being adorable with one of the most recognizable athletes in the world quickly turns into an absolute grilling for McIlroy... thankfully for all involved, McIlroy could not have been a better sport. If an adult man had been asking McIlroy some of these questions, an immediate knockout punch wouldn't be an unreasonable response.
Here are some of the many, many highlights:
Little Billy, who clearly knows about McIlroy's relationship with ex-fiancee and tennis star Caroline Wozniaki: "Who's your favorite girl tennis player?"
Rory laughs, squirms, thinks and says, "Honestly Billy, I've stopped following women's tennis the last couple of years."
"Good call," Billy said.
Billy then inquires about the 2012 Ryder Cup at Medinah and how McIlroy nearly missed his singles tee time on the final day. What really happened there, Billy implored?
Rory said he wished it was a better story, but it was simply a case of watching the golf on TV that morning and seeing the tee times listed in Eastern Time. Being in the Central Time Zone, Rory thought that he was seeing the correct tee time... not one hour ahead of the actual time.
Billy wasn't buying it: "You sure you wasn't boogieing?"
Then came the topic of Tiger Woods. Billy asked Rory to put in a good word with Tiger as his next quest is to track down the 14-time major winner for an interview.
Billy asked Rory: "If I meet Tiger, should I ask him for career advice, or chat-up lines?"
There's been a lot of questions lately about what clubs Rory will be playing next year since Nike has pulled away from the club-making business. Though he didn't get a straight answer, Billy found a crafty way to at least ask what we could expect to see in Rory's bag come 2017.
"For Christmas, I want the same golf clubs you'll be playing next year," he said. "What should I be asking for?"
Perhaps the best part of the interview was when the subject turned to Rory's upcoming wedding. It led to this exchange:
"I got you a wedding present, but I should probably give it to you now," Billy said.
It's a box filled with socks.
Rory asks, "A box of socks? What's this all about?"
"Just in case you get cold feet again," said Billy, referring to the engagement Rory broke off with Wozniaki a few years back right after the wedding invitations had been mailed out.
The video ends with Rory playfully telling Billy, "You are a cheeky little (expletive)."
Somebody get this kid a late-night television show!