Adams adds Idea Super DHy driving hybrid

Adams Golf Idea Super DHy driving hybrid
Courtesy of Adams Golf
The Adams Idea Super DHy driving hybrid is shaped like an iron and contains Adams' Velocity Slot Technology on the sole to help provide higher ball speeds.
By John Holmes
PGA.com

Series: Golf Buzz

Published: Tuesday, April 30, 2013 | 9:05 p.m.

Given the vast array of drivers, fairway clubs, hybrids and irons in the Adams Golf arsenal, it might seem like there's no room for anything else. Ah, but there is.

Adams has unveiled the Idea Super DHy – a driving hybrid for low- to mid-handicap players.

Merging the unique attributes of a hybrid and a traditional long iron, Adams says the Idea Super DHy is designed to provide the extra distance and forgiveness of a hybrid along with the shot-shaping control and workability of a long iron.

''We set out to design this club as an easier-to-hit alternative to most of the utility clubs on the market,'' said Director of Global Product Management Michael Fox. ''Tour players consistently rave about its versatility and how ideally it launches the ball, with several asking if we can make them a full set of DHy irons.''

The heads of the DHy hybrids are shaped somewhat similarly to muscleback irons, and contain Adams' Velocity Slot Technology (VST) – a slot cut into the sole to give the face more flex and provide higher ball speed. This effect is enhanced by an ultra-thin, maraging steel face.

In addition, the DHy hybrids feature bulge and roll face technology, which isn't found in any other utility clubs or driving irons, to improve forgiveness and shot dispersion. 

The Idea Super DHy comes in lofts of 18, 21, 24 and 27 degrees in right-handed models, and 18, 21 and 24 degrees in left-handed models. The standard shaft is the Matrix OZIK hX3 White Tie shaft in R, S and X flex. The club will be available at retail on May 15, and carry a suggested retail price of $199.99 per club.

Also launching the same day is the Idea Super 9031 hybrid, which boasts a Cut-Thru sole slot with a refined crown slot for faster ball speeds compared to non-slotted hybrids and traditional long irons. Its ultra-thin 455 stainless steel clubface produces a trampoline effect approaching the USGA limit.

The Idea Super 9031 hybrid comes with a Mitsubishi Diamana D+ 82-gram shaft (R, S and X flex) and offers lofts of 16, 18, 20 and 23 degrees in right-handed models. Lefties have the option of 18- and 20-degree models, and these clubs carry a suggested retail price of $199.99 per club.

For more information on Adams clubs, visit www.adamsgolf.com or see the Adams brand pages on PGA.com