T.J. Auclair is a Senior Interactive Producer for PGA.com and has covered professional golf since 1998, traveling to over 60 major championships. You can follow him on Twitter, @tjauclair.
adidas Golf holds 'weather the storm' event in Scotland
Series: Golf Buzz
Published: Thursday, July 18, 2013 | 10:43 a.m.
Before the start of the 142nd Open Championship at Muirfield, the folks at adidas Golf held an event called, "Weather the storm," where Dustin Johnson and Martin Laird faced a tough test at the North Berwick course in Scotland.
The point of the event was to put the new adidas GORE-TEX outerwear to the test under the most difficult and brutal of conditions.
Here's the release from adidas Golf:
To kick off golf's The Open Championship at Muifield in Scotland, well-known for its variety of weather conditions, adidas Golf executed an all-weather event of Hollywood proportions. The event was in celebration of adidas Golf's new line of weather wear featuring GORE-TEX, and -- appropriately -- pitted golf stars Dustin Johnson and Martin Laird against the elements in a stormy closest-to-the-hole competition during what was actually a sunny Scottish evening.
adidas Golf utilized a high-tech weather machine to create weather elements to showcase the strength and versatility of their new GORE-TEX outerwear, and each player spun a wheel to determine what "weather" their counterparts would encounter. Laird kicked off the event as Johnson spun the wheel to determine what weather condition he received for his first shot; DJ purposely stopped it at ‘The Perfect Storm’. The duo continued to take turns for several rounds, until the last round was selected by the adidas Golf Facebook audience. Johnson weathered the storm in a sudden-death overtime and both Tour players walked away completely dry under their new adidas Golf GORE-TEX outwear.
A large crowd gathered to watch these two Tour Professionals fighting the toughest of weather conditions on a 225 yard shot, and a total of 5,000 pounds was donated to a local charity of choice in North Berwick. The full press release can be viewed below my signature.
Follow T.J. Auclair on Twitter, @tj_auclair.