T.J. Auclair is a Senior Interactive Producer for PGA.com and has covered professional golf since 1998, traveling to over 60 major championships. You can follow him on Twitter, @tjauclair.
adidas Golf introduces innovative climachill apparel collection
Series: Golf Buzz
Published: Tuesday, May 13, 2014 | 2:52 p.m.
adidas Golf has a introduced a line of apparel featuring new and exclusive fabric technologies designed to keep golfers cool when temperatures rise on the course.
How does it work?
The new climachill fabric construction utilizes woven titanium fibers that maximize surface contact with skin. Remarkably light, climachill fabric acts like an open mesh to increase air permeability, drawing heat away from the body and allowing for unmatched ventilation and evaporation of sweat to keep golfers cool like never before.
Delivering a cooling sensation upon contact with the skin, small aluminum dots were strategically placed inside the back neck of the shirt, one of the warmest areas on the human body.
climachill apparel first appeared on the PGA Tour at The Players Championship last week, and the technology will be featured prominently in the scripting of Sergio Garcia, Dustin Johnson and Jason Day throughout the remainder of the 2014 PGA Tour season, adidas says.
"When the temperatures rise, I need apparel that will keep me cool, comfortable and focused on my play," said Jason Day, 2014 WGC-Accenture Match Play Champion. "I'm amazed by the technology adidas Golf has incorporated into their apparel, and with climachill, not only can I see the technology, I can feel it, too."
"We're consistently looking to develop the most innovative products to keep athletes comfortable so they can focus on performance," said Davide Mattucci, Director, Global Apparel Product Marketing for adidas Golf. "The climachill fabric is, by far, our most advanced to date and the benefits are actually developed at the microscopic level. It looks and feels like a solid performance fabric, but breathes like an open-air mesh. Once someone feels it, the difference is undeniable."
The climachill apparel collection includes five men's polos and three women's polos with an MSRP ranging from $75-$80 USD. Available now, visit adidasgolf.com to learn more about climachill technology and to view the entire apparel collection.
Follow T.J. Auclair on Twitter, @tjauclair.