T.J. Auclair is a Senior Interactive Producer for PGA.com and has covered professional golf since 1998, traveling to over 60 major championships. You can follow him on Twitter, @tjauclair.
adidas Golf Launches pure 360 Footwear Collection
Series: Golf Buzz
Published: Tuesday, March 04, 2014 | 9:08 a.m.
adidas Golf announced this week the launch of the company's new pure 360 footwear collection -- the next generation of adipure footwear. The collection features clean, classic silhouettes, ultra-flexible outsoles and premium materials aimed at allowing the foot and body to move in the way it was naturally meant to from the ground up.
adidas Golf footwear designers utilized its thinnest and softest leather combined with innovative construction technologies, highlighted by poured polyurethane (PU) injected directly into a revolutionary new puremotion outsole to provide ultimate cushioning and unmatched comfort.
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Dustin Johnson, adidas Golf Tour staff professional since 2007, first played the new pure 360 at the Hyundai Tournament of Champions.
"Walking as much as we do out on tour definitely takes its toll," said Johnson, an eight-time winner on the PGA Tour. "Once I started wearing the pure 360, I immediately felt the incredible comfort and feel more refreshed at the end of my round. Not only do they look great, they're the most comfortable shoe I've ever worn."
For unrivaled stability, designers gathered critical tour player feedback and incorporated a newly designed external heel cage paired with a new tour performance last for 360WRAP support in the midfoot and heel. The outsole of the pure 360 features proprietary puremotion technology that allows the golfer's foot to move more naturally during play. The totally redesigned thintech outsole features swing plane traction and a new midfoot cleat to create even more grip and stability.
"Our tour athletes know what they need in their footwear to perform at their highest level," said Masun Denison, Director, Global Product marketing, Footwear at adidas Golf. "We've listened carefully to their feedback and combined it with new material technologies to create a premium shoe that we're confident will resonate with both tour players and amateurs alike."
Available now, pure 360 is offered in four colorways: Black/Running White/Samba Blue; Running White/Silver Metallic/Slime; Tan Brown/White/Dark Solar Blue; and Running White/Running White/Metallic Silver at an MSRP of $250.
For more information or to view the entire pure360 footwear collection, visit adidasgolf.com.
Follow T.J. Auclair on Twitter, @tjauclair.