T.J. Auclair is a Senior Interactive Producer for PGA.com and has covered professional golf since 1998, traveling to over 60 major championships. You can follow him on Twitter, @tjauclair.
Ashworth Golf turns attention to 'short game' with launch of 'Pants Petition'
Ashworth Golf has started a just-for-fun campaign on its Facebook page called a, "Pants Petition."
The Pants Petition is to shed light on the fact that Ashworth Golf shorts are comfortable, styish and great for the course. Ashworth's spring/summer 2013 shorts line includes the Microfiber Mini Check Flat Front Short.
Here's the press release that Ashworth Golf sent out regarding the "Pants Petition":
CARLSBAD, Calif. (May 13, 2013) -- Ashworth Golf, the most authentic golf brand dedicated to bringing modern style to the golf course, today announced the launch of a digital “Pants Petition” campaign that encourages golfers to participate in the discussion of wearing shorts on the course.
Golfers across the nation can get involved by going to facebook.com/AshworthGolf and signing the petition at Ashworth.com starting May 13th, 2013. The petition is just for fun, but make no mistake; we are serious about our shorts.
In addition, Ashworth is launching an entertaining video featuring Ashworth brand ambassadors Justin Rose, Justin Leonard, Sean O’Hair, Retief Goosen and Johnson Wagner discussing the benefits of wearing Ashworth shorts on the course. Click here to watch.
“I like the way the wind tickles my leg hair. It makes me happy,” said PGA Professional Johnson Wagner. The “Pants Petition” video acts as a lighthearted plea that encourages golfers to sign the petition and share their thoughts about golf’s classic traditions.
“Ashworth has always been about providing golfers everywhere stylish apparel and footwear to look and feel their best. We are an authentic golf brand, but we couldn’t resist having fun around evolving some of the long-standing dress codes – like wearing pants,” said TaylorMade-adidas Golf Chief Marketing Officer Bob Maggiore. “We always strive to make golf relevant and fun, and who knows, maybe being comfortable in shorts will simply increase performance. Either way, it’s an entertaining conversation.”
Highlighting Ashworth’s Spring/Summer 2013 shorts lineup are the Microfiber Mini Check Flat Front Short. Soft to the touch, the moisture-wicking shorts deliver superior comfort on and off the course. The lightweight shorts feature double-welt pockets in the back and slants, a 10.5” inseam and are made with 98% Polyester and 2% Spandex.
The shorts are available in four colorways: DARK GREY/PEBBLE, BLACK / DARK GREY, PEBBLE/ WHITE, WHITE / PEBBLE carrying a MSRP of $65 USD.
More information visit www.AshworthGolf.com. #pantspetition
You can follow T.J. Auclair on Twitter, @tj_auclair.