A|U|R introduces Spring 2013 Collection, now to include Stormpack Outerwear

A|U|R
A|U|R
Here's a look at the A|U|R 2013 women's Stormpack jacket.
PGA.com

Series: Golf Buzz

Published: Tuesday, September 11, 2012 | 1:04 p.m.

 

"A|U|R" -- which stands for "All that you Are" -- is a young, quality, golf apparel collection, with great success in the U.S. and Canada, and is being introduced in Europe for Spring 2013. AUR has a modern fit for the golfer/athlete who wants performance clothing with a distinct look. For Spring 2013 -- yes, they're already fast at work for next year's offerings -- AUR will now include the Stormpack outerwear line. 
 
"We are delighted to present our Spring 2013 collection and are confident that this is the finest collection in the history of AUR, presenting a very tech-driven and fashionable offering," says Mark Fletcher. "They've got a great look and hand feel, and the overall styling is a bit more European-influenced than what U.S. buyers might be familiar with, but at a much more reasonable price and with a more relevant, current fit. Our customers get great value for the fashion and quality we offer; our products are very fashion-forward for the price point. We have had an incredibly good presence on Tour in the past year with some of our Players finishing in the top 4 at several tournaments and we were able to get some great feedback on our line from Tour players to bring the best style and performance to golf."
 
AUR offers the consumer three distinct categories including AUR Active, AUR Authentic and AUR Aware and now includes the AUR Stormpack outerwear line. 
 
The Spring 2013 color palette for men features basic must-haves in a myriad of colors that all merchandise back to the men's fashion collections. An assortment of cool grays and black mixed with additional bright blasts of color: Pool, Crimson and Slate are the highlight colors for Men. For women, distinctive style, fine quality and an aura of sophistication lends itself nicely to a golf collection that is current and on-the-ball. Fashion driven Sweet Praline features a stylish Geo print paired with classic plaid bottoms. Pretty in Pink features Passion Pink with subtle grey accents to provide a sporty, fun look. Purple Haze is all about bright trendy colors. Wisteria and Emerald green are base for this group with a cool diamond inspired print. 
 
For the men's AUR apparel the price range for polos is $38 to $65, sweaters - $50 to $110, shorts and pants - $45 to $90. Pricing for women's apparel is $38 to $65 for polos, $50 to $110 for sweaters and $70 to $90 for fashion bottoms.  The Stormpack collection price range is $80 to $110.
 
AUR is owned by The Fletcher Leisure Group of Canada. Fletcher Leisure Group, based in Montreal, Quebec, is a company with 43 years of golf industry experience marketing multiple brands in Canada and the United States and in Europe. 
                                                            
PGA.com