T.J. Auclair is a Senior Interactive Producer for PGA.com and has covered professional golf since 1998, traveling to over 60 major championships. You can follow him on Twitter, @tjauclair.
Bobby Jones unveils spring 2014 line to kick off company's 25th anniversary
Series: Golf Buzz
Published: Thursday, September 19, 2013 | 2:55 p.m.
Winter is right around the corner, but -- let's face it -- it's never too early to start thinking about the 2014 spring golf season.
As it turns out, the folks at Bobby Jones already have the 2014 spring season on their minds. The apparel brand, celebrating its 25th anniversary in 2014, has unveiled its Spring 2014 Collection of luxury knit polo tops.
“2014 marks a milestone year in the history of the Bobby Jones brand,” said Andy Bell, President/CEO of Jones Global Sports. “We look forward to celebrating our 25th Anniversary with what may be our finest collection of luxury knits ever. For many golfers, the Bobby Jones name calls to mind a certain style and grace, and we’re proud to say that those attributes are reflected perfectly throughout this line.”
Here's detailed information on the new collection from a press release:
Highlighting the new collection are Bobby Jones exclusive Supreme Cotton garments. This assortment offers pieces featuring 120/2 100% Pima gassed cotton interlock construction for the ultimate in comfort. Bobby Jones offers two different styles in its Supreme Cotton assortment in Spring 2014 -- Solid Supreme Cotton polo and Supreme Cotton Watson Stripe polo, each providing the wearer with exceptional softness and a brilliant luster.
The Solid Supreme Cotton features a flat knit collar with 3% Lycra for added shape-support wash after wash. The Solid Supreme Cotton dazzles in a rainbow of 14 vivid colors (Aquamarine, Aqua Sky, Black, Canary, Carnation, Cerulean, Fuchsia, Jade, Lapis, Navy, Plum, Tangerine, Turquoise and White).
The Watson Stripe utilizes a yarn dye interlock stripe pattern and a self-tailored collar for a sophisticated, yet modern look. The Watson Stripe stuns in 11 beautiful hues (Aquamarine, Classic Blue, Cerulean, Fuchsia, Jade, Lapis, Plum, Salmon, Tangerine, Turquoise and White).
Reflecting startling attention to detail, both styles of polo feature Mobilon stretch tape in the shoulders providing incredible flexibility during the golf swing. Each of the styles also utilizes a 3-button placket featuring the trademark Bobby Jones Player embroidery. Bobby Jones Supreme Cotton polos will be available at green-grass shops by January 25, 2014.
The remainder of Bobby Jones Spring 2014 collection of fine cotton knits are constructed from 60/2 Double Mercerized 100% Egyptian Cotton, providing the wearer with a glossy luster and soft silk-like hand feel that is breathable and luxurious. While the Spring 2014 collection offers golfers a wide selection of 20 different styles of Double Mercerized Egyptian Cotton tops, the focus this season is on two, in particular (Hagen Jac and Palmer Stripe).
The Hagen Jac features a striking Jacquard pattern in 13 different eye-catching colors (Aquamarine, Aqua Sky, Black, Carnation, Cerulean, Fuchsia, Jade, Lapis, Navy, Plum, Tangerine, Turquoise and White) and utilizes a 3-button placket showcasing the Bobby Jones Player embroidery.
The Palmer Stripe offers a flat knit collar style with a contrasting fine-line stripe under collar and exquisite striping throughout the body of the shirt, which is available in 13 spectacular colors (Aquamarine, Aqua Sky, Black, Canary, Carnation, Cerulean, Fuchsia, Jade, Navy, Plum, Tangerine, Turquoise and White). The Palmer Stripe also utilizes a 3-button placket with the embroidered Bobby Jones Player logo.
Like all of the Bobby Jones Spring 2014 luxurious knits, the Hagen Jac and Palmer Stripe feature Mobilon stretch tape in the shoulders providing unrestricted range of motion during the golf swing. Both the Hagen Jac and Palmer Stripe will be available at green-grass retailers by January 25, 2014.
The Spring 2014 Bobby Jones line will also include XH20 Performance Knits. These garments provide ultimate moisture wicking function, UV protection and breathability.
Bobby Jones XH2O polos will be available at green-grass shops by January 25, 2014.
“Some people claim that you can’t make a clothing brand relevant today if the brand’s namesake was at the height of his popularity 80 years ago,” said Bell. “The truth is that they don’t get it. Bobby Jones dressed the way he did in the 20’s and 30’s because he embodied the cutting-edge styles that men of distinction wore during that period. Today, Bobby Jones would much more likely be seen in performance polo’s that showcase class and style while ceding no competitive edge to his opponents in terms of comfort and performance. That combination of style and performance is at the heart of this XH2O line. Everyone who gives these garments a try will agree; in a real sense, it’s classic Bobby Jones.”
Here's how the company described its new XH2O line:
The range of the new XH2O poly line -- 12 distinctive styles of polo shirt -- all deliver remarkable moisture-wicking performance and are perfectly tailored for off-course daily use as well as high performance on-course sportswear. Each of the shirts features Polyester/Lycra blend construction for quick drying, UV protection (UPF 15) and an anti-microbial shield. With attention to both function and form, the garments’ shoulder-to-shoulder stretch taping complements athletic movement during a golfer’s swing while fortifying the polos' seams for maximum durability.
Highlighting the XH2O 2014 Spring offering are three specific styles of polo -- Performance Pique Solid, Hook Stripe and the Bi-Ply Stripe.
The XH2O Performance Pique Solid polo features a flat knit collar with 3% Lycra for added shape-support wash after wash.
The XH2O Performance Pique Solid impresses with 11 vivid color options (Black, Cerulean, Classic Blue, Kelly, Lapis, Mandarin, Pineapple, Poppy, Salmon, Turquoise and White), sure to please the most discerning of golfers.
The XH2O Hook Stripe sports a Jacquard textured striping pattern, solid collar and a contrast under collar with tipping for a stunningly modern, yet refined look. The Hook Stripe presents in 10 beautiful hues (Black, Cerulean, Grey, Lapis, Pineapple, Poppy, Salmon, Tangerine, Turquoise and White).
Reflecting impressive attention to detail, both styles of polo feature buttons produced under a proprietary 5-step process that includes electroplating to create an appearance that mimics a golf ball’s dimples. Each of the styles also utilizes a 3-button placket featuring an updated color version of the trademark Bobby Jones Player embroidery and XH2O rubber logo on the back collar.
For the golfer who prefers a zipper closure to the traditional 3-button placket, Bobby Jones has introduced the Bi-Ply Stripe polo. This garment features a flat knit solid collar with 3% Lycra for added shape-support and Jersey striping throughout the body. The Bi-Ply is distinct from the rest of the XH2O line with a Bobby Jones script logo Jacquard under collar. The Bi-Ply Stripe polo is available in 3 striking shades (Lapis, Salmon and Turquoise).
For information on all Bobby Jones apparel offerings, visit www.bobbyjones.com.