Callaway showcases Apex utility irons, Mack Daddy 2 Tour Grind wedges and special bags at Open Championship
Courtesy of Callaway Golf
For three reasons, Open Championship week is a big week for Callaway Golf – and not just because the company is gunning for a third straight claret jug after victories by Phil Mickelson and Ernie Els the last two years.
First, the company outfitted its staffers with Open-themed bags and headcovers, and Odyssey puttercovers. The red, white and blue bags are festooned with the Roman numeral XII in honor of this being the 12th Open staged at Royal Liverpool.
The upper part of the bag features a Liver Bird – a mythical bird that has been a symbol of the city of Liverpool since medieval times. If you're lucky enough to have visited Liverpool, you might have noticed the two big Liver Bird statues atop the clock towers on the Royal Liver Building. The bottom of the bag carries the script "Respice et Prospice," which essentially means "remember the past but look to the future."
Inside several of the bags are prototype editions of Callaway's new Apex utility iron. Callaway hasn't said much about the new irons yet, but they're clearly the next generation of the X utility iron that the company developed in 2012. Those irons have a removable sole weight that allows golfers to precisely adjust the headweight, and these new models appear to have the same feature.
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The bags won't be sold to the public and there's no word yet on the future availability of the utility irons. But the brand-new edition of the Mack Daddy 2 Tour Grind wedges are definitely out at retail – in fact, they hit the shelves in golf shops nationwide today.
The wedges are forged from 1020 Carbon steel, and come in two finishes – chrome and slate. They get their name from the custom grind on the sole, which gives them a straighter leading edge than the previous Mack Daddy 2 model for better turf interaction. They're also more rounded on the heel and toe.
These Tour Grind wedges also boast 30 percent larger grooves, which Callaway says provides 25 percent more spin out of the rough – the 58- and 60-degree wedges produce slightly more spin than the 52-, 54- and 56-degree models. In addition, Laser Milled Micro Grooves have been cut into the face to increase surface roughness for more spin and control, and extra roughness has been added to the face to maintain traction after the micro grooves wear off.
They're available with True Temper Dynamic Gold S300 steel shafts in several variations of stiffness and Golf Pride "Whiteout" grips. They carry a suggested retail price of $129.00 per club.