Callaway unveils 2016 editions of Big Bertha driver line

Callaway Big Bertha and Big Bertha Alpha 816 Double Black Diamond drivers
Courtesy of Callaway Golf
The new Great Big Bertha driver (l) has a sliding weight around the sole's perimeter, while the Big Bertha Alpha 816 DBD has two gravity cores.
By John Holmes
PGA.com

Series: Golf Buzz

Published: Wednesday, August 05, 2015 | 6:50 p.m.
 
Callaway made a great big splash last year with the release of a brand-new generation of Great Big Bertha drivers – the Great Big Bertha, the Great Big Bertha Alpha 815 and the Great Big Bertha Alpha 815 Double Black Diamond. This week, the company unveiled the 2016 editions of these clubs.
 
The new drivers are the result not only of technological advances but also of Callaway's study of thousands of golfers that it custom-fits each year. The company's research shows that many golfers are forfeiting considerable distance off the tee because of three specific factors: Low ball speed, poor direction, and poor launch angles and spin rates.
 
So, Callaway designed its new drivers to address these shortcomings in golfers' swings. In fact, the company says these 2016 clubs have more distance-enhancing features and technologies than any they've ever created – and that the new Great Big Bertha drivers have a blend of aerodynamics and multi-material construction unlike any other drivers they've ever  built.
 
The standard Great Big Bertha – which Callaway says is best for the vast majority of golfers – features a 10-gram sliding weight that moves on a track around the perimeter of the sole. Golfers can set the weight wherever they prefer along the track, giving them the most options yet for dialing in their shot shape. The Bertha also features Callaway's Optifit Hosel, which provides eight different configurations to fine-tune loft, lie, and face angle.
 
In its studies, Callaway discovered that the one area where most golfers have the greatest room for improvement is the "smash factor." To help golfers generate more ball speed, even on mis-hits, Callaway's R•MOTO clubface technology employs a system of internal ribs that run from the center of the interior sole to the clubface, adding strength to the perimeter of the face. The heads also have Callaway's Variable Face Thickness, in which the face is thinner in strategic places to expand the area in the middle of the face that delivers fast ball speed.
 
 
The Big Bertha Alpha 816 Double Black Diamond – Callaway's Top-Fuel dragster – doesn't have the sliding perimeter weight because golfers good enough to handle this club don't need that. Instead, it features what the company calls Dual Distance Gravity Core Chambers.
 
Callaway pioneered the gravity core in the original Big Bertha Alpha. One end of the core – essentially a small stick – has a heavier weight while the other has a lighter weight; golfers can move the club's center of gravity up or down depending on which way they insert the gravity core into the head. 
 
The new 816 Alpha DBD has two gravity cores, one in each hemisphere of the sole. This, the company says, provides even more options for golfers looking to fine-tune their ball flight to increase their ball speed and distance along with their shot shape. The DBD also features the standard Big Bertha's upgraded R•MOTO Face and Opti-Fit Hosel, buthas a deeper face and a low center of gravity for a blend of forgiveness and workability that elite golfers are seeking. 
 
Callaway is offering a wide variety of custom shaft options to help golfers find their optimal blend of swing speed and control. These shafts range in weight from 295 grams to 325 grams, and come from such prominent shaftmakers as True Temper, Mitsubishi, Matrix and Aldila.
 
The new Big Bertha driver will be available for pre-order beginning August 14, and will arrive in stores on August 28 with a suggested retail price of $449.99. The Big Bertha Alpha 816 DBD also will be available for pre-order on August 14, and will hit stores on September 18 with a suggested retail price of $499.99.
 
Here's a video on the Alpha 816 DBD driver: