T.J. Auclair is a Senior Interactive Producer for PGA.com and has covered professional golf since 1998, traveling to over 60 major championships. You can follow him on Twitter, @tjauclair.
CarveOn creates special, personalized golf accessories
Series: Golf Buzz
Published: Tuesday, October 07, 2014 | 10:51 a.m.
Golf accessories sure have come a long way over the last few years.
Virtually everything you can think of -- clubs, bags, golf balls, clothing, footwear, etc. -- can be not only customized these days, but also personalized.
Having a golf accessory with a personal touch is special for any avid player. No matter your ability, it makes you feel like a Tour pro.
That's where a company based out of Dublin, Ireland -- "CarveOn" -- comes into play.
CarveOn, founded in 2011 by Alan and Gary McCormack, design and craft a contemporary range of accessories from their Kildare workshop -- everything from leather iPhone and iPad sleeves to tote bags, messenger bags and more.
But what really caught our eye is what CarveOn is doing in the golf space: customized -- and personalized -- leather yardage book covers and scorecard holders.
World No. 1 Rory McIlroy himself uses a yardage book cover customized for him from CarveOn.
"We don't have any official sponsorship arrangements with players on Tour but we did make a lot samples and were delighted to see so many of them in use," Alan McCormack, Creative Director of CarveOn, told us. "We made a custom yardage book for Francesco Molinari who posted a very nice picture of it in a tweet thanking us which was really great for us. We also made a red yardage book for fellow countryman, Rory McIlroy, which he used during his highly publicized run of major wins recently. We would like to think it brought him some luck. We have made them for probably a dozen or so pros which has really helped spread the word, particularly in the U.S."
The leather yardage book covers by CarveOn are designed for professional caddies and golfers and are completely customizable. They're designed to house official European and PGA Tour (9.5 cm x 17.4 cm) yardage books.
As for the materials used, the yardage book covers are crafted from 4 oz. vegetable tanned Tuscan leather, blending traditional style and functional design. They're available in tan, red, dark brown and black.
CarveOn leather goods are hand-waxed and polished then precision stitched using premium wax thread. Normal wear and tear ages each piece with a unique patina to create an individual, distinctive and timeless character.
Each leather cover comes presented in a signature engraved wooden box, perfect for a special gift.
The leather yardage book sells for around $100.
"Our golf accessories are only on the market since earlier this year but have become very popular in that short period of time," Alan McCormack said.
The leather yardage book might not be for everyone -- particularly the average golfer; it's more for the tournament player. However, anyone who plays on a regular basis, no matter the handicap, would appreciate the scorecard holder.
The scorecard holder incorporates the same materials as the yardage book cover, but also includes an elastic pen/pencil holder. It's available in tan, red, dark brown and black for roughly $75.
Customizable and personalized options on all CarveOn products include initials, name, text or logo.
"The majority of our goods are made to order so we had an amazing opportunity to offer our customers complete flexibility with regards to personalization," Alan McCormack said. "We invested heavily in advanced equipment which allows for precise one-off customization. We also have an excellent in-house design team that handle client's brands and artwork with great professionalism. The feedback has been fantastic. Many of our customers have been hitting social media with pictures of their personalized accessories and commending us on our work. A satisfied and vocal customer is the best form of advertising in this business."
CarveOn golf accessories are the perfect gift for the golf lover in your life, or even as a gift to yourself that's sure to make the rest of your regular foursome jealous.
"We are relatively new to the golf world but are fascinated with the sheer scale of the industry and the opportunities present," Alan McCormack said. "It is really an entire multitiered ecosystem within itself. We have received an influx of orders from individual players, but also from teams, clubs, tour operators and large corporates. There are plenty of companies importing accessories from places like India and China but I think the market is saturated. People have forgotten what real leather and craftsmanship feels like. We are here to remind them."