Cleveland Smart Square putter uses squares as alignment aid

Cleveland Smart Square putter
Courtesy of Cleveland Golf
The key to the Smart Square is what Cleveland calls Dual Axis Alignment. Two squares, outlined in white, mounted on the putter's matte black crown create parallel lines that frame the ball at address and provide a clear visual path to the hole.
By John Holmes
PGA.com

Series: Golf Buzz

Some of the best ideas are also the most simple. That's how Cleveland Golf feels about its new Smart Square putter. 

Its concept: That using squares instead of circles – such as those found on the popular Odyssey 2-ball models – as alignment aids would help golfers line up their putts better. In fact, Cleveland said, its designers and engineers found that golfers aligned the Smart Square 23 percent more accurately than competitive putters.

The key to the Smart Square what Cleveland calls Dual Axis Alignment. Two squares, outlined in white, mounted on the putter's matte black crown create parallel lines that frame the ball at address and provide a clear visual path to the hole. They also generate two perpendicular lines that, Cleveland says, easily highlight when the putter is misaligned – even by a fraction of a degree.

The end result, the company says, is that golfers can get lined up more quickly and accurately than ever before. 

The Smart Square is a high-MOI putter, meaning it has a large (360-gram) mallet head designed for extra stability throughout the stroke and to minimize the loss of distance on mis-hits. It also features a copolymer face insert that promotes a consistent roll and enhances both feel and sound at impact.

The Smart Square comes in both heel-shafted and center-shafted models in traditional lengths (33, 34 and 35 inches), with the heel-shafted available in left- and right-handed models (the center-shafted model is only available in right-handed). There is also a 39-inch Almost Belly model with a heavier (400-gram) head and a heavier grip for counter-balanced weighting, which adds stability and consistency to your stroke without anchoring. Cleveland also offers custom belly-length models. 

The Smart Square has three degrees of loft and a 70-degree lie angle. It features a stepless double-bend steel shaft and Winn grip. It will be available at retail on Nov. 15, and carries a suggested retail price of $139.99 for the standard-length models and $179.99 for the Almost Belly.

For more on the Smart Square, here is a video from Cleveland Golf: