ECCO Golf continues to grow Performance Hybrid category

ECCO Golf
ECCO Golf
The ECCO Men's BIOM Golf Hybrid retails for $190.
PGA.com

Series: Golf Buzz

Published: Friday, April 12, 2013 | 10:57 a.m.

 

Ask anyone and they'll tell you -- Fred Couples is the coolest golfer that's ever lived.
 
Aside from owning a golf game people could only dream of possessing, Couples is also a trendsetter even at the age of 53 (he's in the hunt at this week's Masters, again). 
 
Several years ago, Couples and his tennis-shoe looking golf spikes were all the rage. People wondered if he was actually wearing sneakers out there. Whether he was or wasn't, everyone wanted what Couples had.
 
As it turns out, those were in fact golf shoes -- ridiculously comfortable and cool-looking -- made by ECCO.
 
Not surprisingly, ECCO's quality golf line has grown thanks to the company's soaring popularity. And ECCO isn't resting on its laurels either.
 
This year, the company has expanded its evolutionary BIOM hybrid collection to include new colors and upper patterns. Like Fred Couples, ECCO's offerings are still the epitome of cool.
 
Here's what the Danish brand had to say about its 2013 shoes in a press release:
 
Golf’s first and only performance hybrid model, BIOM Hybrid was famously worn in competition throughout 2012 by Fred Couples, including his Senior Open Championship win at Turnberry. Combining patented ECCO Natural Motion and Golf Street outsole technologies, it pairs the body’s system for absorbing impact with a non-cleated shoe bottom that provides superior durability, comfort, traction and stability on or off the golf course.
 
“With no exaggeration, BIOM Hybrid presents a footwear experience that’s unlike anything else the walking golfer has ever experienced,” says Michael Waack, Head of Global Golf at ECCO. “The difference is huge and immediately noticeable, which is why this style has been such a massive global success.”
 
Initially developed for the premium running market, Natural Motion technology relies on a completely anatomical last developed by scanning the feet of 2,500 athletes. It provides exceptional insole support and encourages players to land more toward the mid-foot than heel.
 
Additional features of the ultra-lightweight BIOM Hybrid include:
 
ECCO dynamic traction system (E-dts) – The original hybrid outsole is patent-protected and remains golf’s most durable, versatile and stable
 
Extremely Low Profile – Brings a golfer’s weight closer to the playing surface for unmatched stability, ground feel, traction and swing power
 
Direct Injection – A process unique to ECCO in the golf industry provides superior cushioning, stability and comfort via a one-piece shoe that’s built without glue or stitching
 
Superior Durability & WeatherResistance – Naturally soft, smooth, breathable and strong Tibetan Yak leather uppers are treated with Hydromax™ for superb weather protection
 
Climate Control – Triple-component ECCO Comfort Fiber System insole guarantees a cool, dry  shoe interior
 
Along with other styles from the 2013 ECCO men’s golf collection, BIOM Hybrid will be worn in competition by Fred Couples, Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Stuart Appleby, Andreas Hartø, JB Hansen and scores of other Tour stars worldwide.
 
ECCO offers a variety of styles that retail between $130-$285.
 
To learn more about ECCO Golf, click here.
 
PGA.com