Nead custom putters combine beauty and performance

Nead custom putters
Courtesy of Nead Custom Putters
Nead Custom Putters is owned by Gene Nead, crew chief of the No. 98 Phil Parsons Racing team from the NASCAR Sprint Cup Series, who began building putters as a hobby.
Matthew Castonguay, Back 9 Network

Series: Golf Buzz

Published: Saturday, March 08, 2014 | 6:27 p.m.
When it comes to putters there are a few who stand above the rest. While the Scotty Cameron may be the most sought after, there are other companies that deserve a look, especially if you want something that is uniquely yours. One of those is Nead Custom Putters.
 
The Charlotte-based company is owned by Gene Nead, crew chief of the No. 98 Phil Parsons Racing team from the NASCAR Sprint Cup Series, who began building putters as a hobby during his “quiet time” away from the track.
 
“Building putters is something I have enjoyed doing since I was young  It was sort of like the game of golf.  My quiet time between complete chaos,” he said. “I really never thought of it as business until the last few years… it was just my quiet time.”
 
 
Nead’s “quiet time” activity has turned into a full-fledged artistic endeavor. Nead builds a lot of custom, one-of-a-kind items, but also produced some mass-produced products, such as their best-selling BiTi mallet.
 
“[Our] most popular model over the years has been our BiTi Mallet. It was an original design a few years ago that has a carbon or stainless head with a titanium rear flange,” Nead said. “Every time I make a run of them they aren’t around for long.”
 
Some may think the putters are a tad pricey, but when you consider each one is meticulously hand-crafted in North Carolina, and realize they perform as well as they look, it’s a small price to pay. These putters aren’t just for show.  According to Bunkers Paradise these bad boys perform, too.
 
I don’t think we target any one group, I feel like we just build a great product,” Nead said. “Some of our exotic materials used in our putters will be more for the golf collector-type people… but we also try to keep putters rolling out that are affordable with more of a personalized touch than can be found at your local golf store or national chain.”
 
To get your hands on your own Nead putter, visit NeadCustomPutters.com or WantsAndNeads.com for pre-built putters and Nead accessories.
 
Matthew Castonguay, Back 9 Network