Nicklaus launches monthly golf ball subscription program

Jack Nicklaus golf balls
Courtesy of Nicklaus Golf
By John Holmes
PGA.com

Series: Golf Buzz

Published: Monday, November 10, 2014 | 5:51 p.m.
Last fall, Jack Nicklaus came up with a clever twist on your basic golf ball – he came up with three models, designed to make them easy for golfers of all skill levels to know which one was most suited to their game.
 
A year later, the Golden Bear is at it again. On Monday, Nicklaus unveiled a new subscription service in which golfers can sign up to receive a dozen balls delivered directly to their home.
 
Even better, subscribers get a discount off the balls' retail price, and a percentage of their payment goes to children's charities. Since the balls were introduced, Nicklaus has donated a minimum of $1 per dozen sold on Nicklaus.com to St. Jude Children’s Research Hospital and the Nicklaus Children's Health Care Foundation. 
 
In addition, subscribers will be able to make their own voluntary charitable contribution. To date, Nicklaus said, nearly 80 percent of golf ball buyers have chosen to do so.
 
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"We wanted to make it easy for our devoted customers to receive product year-round, without having to visit the website or pro shop every time they needed golf balls," said Howard Milstein, co-chairman of the Nicklaus Companies. "By simplifying the process, we've introduced yet another innovation alongside our unique commitment to offering the highest quality golf balls at unmatched prices and helping to support pediatric charities."
 
The Nicklaus balls come in three versions – Black, Blue and White – and golfers make their choice according to the color of the tee markers from which they usually hit. Based on the premise that swing speeds can be accurately estimated by knowing the tees golfers regularly use, Nicklaus designed each model to help players who swing within specific speed ranges.
 
The balls are made in the United States, and sold online and golf shops at more than 200 domestic Nicklaus Design courses. They retail for $28 to $32 per dozen. You can check out the subscription service by clicking here and looking at any of the three balls for sale.