Nike Golf debuts Free-inspired FI Impact shoes
Nike Golf's TW '13 golf shoes, which were inspired by Nike's Free athletic shoes, proved so popular that the company has expanded its offerings of lightweight, flexible Free-inspired golf shoes. And along with a new men's model is the first edition designed for women, created with input from LPGA Tour star Suzann Pettersen.
Pettersen had always preferred traditionally spiked shoes, Nike said, but on a visit to the Nike Sport Research Lab last summer, she quickly realized she could harness her power without the removable spikes. So Nike set to work to create a shoe for her that incorporated technology from the TW '13 footwear.
''We collaborated closely with Pettersen to create a shoe fit for her game,'' said Nike Golf Footwear Product Director Lee Walker. ''The FI Impact allows her to get the transfer of energy she demands, proving even a swing as powerful as Pettersen's can utilize the performance of Integrated Traction.''
''After I tried them once, I was dying to get them on my feet in competition,'' said Pettersen. ''I can really feel the ground and the increase in power through my swing.''
And in fact, she won the LPGA Lotte Championship in Hawaii in April, her first tournament wearing the new shoes.
The outsole of the FI Impact is designed to mimic and conform to the foot's natural motion while delivering protection and traction. This allows the golfer to maintain contact with the ground longer, Nike says, to better harness the energy of the foot to the shoe and the shoe to the ground.
The men's version also utilizes the Nike Dynamic Fit system to provide extra support. A Free-inspired platform and waterproof mesh upper offer increased flexibility with breathability to keep feet cool, dry and comfortable.
The men's FI Impact shoes will be available at retail on Aug. 1 in Black/Metallic Silver; Light Base Grey/Black; Military Blue/White; and MD Base Grey/Team Orange, with Black/Venom Green coming out next year. They carry a suggested retail price of $160 per pair.
The women's edition also will come out Aug. 1 for the same suggested retail price of $160 per pair. They’ll be available in White/Vivid Pink; White/Turf Orange; and Black/Polarized Blue.