Nike Golf opens Performance Fitting Center in Edinburgh, Scotland

nike performance fitting center
Courtesy of Nike Golf
The Nike Performance Fitting Center includes the full range of Nike equipment and technology, and was created to give golfers of all skill levels the same custom-fitting experience that Nike provides its tour players.
By John Holmes
PGA.com

Series: Golf Buzz

Published: Monday, July 07, 2014 | 6:30 p.m.
In a first for Nike Golf, the company has opened its first Nike Performance Fitting Center at Archerfield Links Estate in New Berwick, Scotland, just outiside of Edinburgh. 
 
The facility includes the full range of Nike equipment and technology, and was created to give golfers of all skill levels the same custom-fitting experience that Nike provides its tour players. Golfers visiting the center also get access to Archerfield's elite coaching panel, which includes former Ryder Cup player Andrew Coltart and European Tour coach Gary Nicol.
 
"This incredible facility takes club fitting to another level," said Rory McIlroy, who was on hand for the grand opening. "It's so impressive that Nike is providing the consumer the same type of service that we get as Nike athletes."
 
Golfers looking for a complete experience can sign up for a three-day package that features full club and ball fitting, game assessment, physical fitness consultation and a playing lesson on either the Fidra or Dirleton Links at Archerfield. The cool part: You get fit for clubs on Day 1, and they're delivered in time for your on-course playing lesson. Golfers also get a distance mapping session to get familiar with their new sticks. 
 
"Today marks a critical step in our journey as we deliver an experience designed to serve the golfer in fitting and performance," said Nike Golf President Cindy Davis. "It's not enough to simply make great product – we have to serve our consumer with world-class experiences that enable them to unlock their true potential.  Our partnership with Archerfield, an authentic site located on Scotland's Golf Coast, does just that." 
 
In addition to the two stunning courses designed by DJ Russell, the Archerfield Links Estate boasts a 17th century Mansion House with a spa (recently voted in the top-six new spas in Europe), a gym and a range of luxurious accommodations just outside Edinburgh. This facility provides easy access by road, rail and air.  
 
The Nike Fitting Performance Center joins a growing collection of performance and fitting centers operated by leading equipment companies. These also include the TaylorMade Center of Excellence in Herzogenaurach, Germany, and the Titleist Performance Institute in Oceanside, Calif.