PGA Show Spotlight: Cure Putters from Veritas Golf
Courtesy of Veritas Golf
The 2014 PGA Merchandise Show, held Jan. 22-24 in Orlando, showcased thousands of new products great and small from hundreds of vendors. After walking the 10 miles of aisles in the Orange County Convention Center for two days, I've come up with a list of 10 products that caught my eye, and I'll roll them out over a 10-day period. Here is the first one:
There are always a lot of golf-world celebrities on the Show floor at the PGA Merchandise Show, but I still stopped in my tracks when I saw former PGA Tour Commissioner Deane Beman in the booth of a small company called Veritas Golf. I went over to say hello, and discovered that he had recently gotten involved with Veritas, which has come out with what can truthfully be called a one-of-a-kind putter.
As you can see in the photo above, the center-shafted Cure Putter – there are two models, the Rx1 and Rx2 (as in the prescription for your putting ills) – looks like nothing else on the market. For one thing, its lightweight aircraft aluminum head is huge, yet no heavier than a standard putter head.
For another, both the heel and toe can be outfitted with large weights. These aluminum and stainless steel weights can be easily switched in and out to give the head a weight anywhere from 350 grams to 600 grams – and with so much of the head's heft on the far ends, the putter feels extremely stable through the stroke. That extreme perimeter weighting also means the head will deliver solid blow even when the golfer hits the ball off-center – which, Beman says, most of us do a lot of the time – and keep the head from twisting.
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The original Rx1 came with those weights on the end. The Rx2 features Beman's innovation – those two bright silver buttons on either end of the dark head in the photo above. These buttons create a ''triangulation alignment'' – they form a triangle with the ball that, Beman explains, makes it easier than ever to aim properly.
The lie of the Core putter also can be adjusted from 10 degrees all the way to 24 degrees, and every head can be easily configured for either a left-handed or right-handed golfer. In addition, the Center of Gravity is positioned right at the golf ball's equator – much higher than on most standard putters – to give the putter zero loft and reduce the backspin that so many putters impart on the ball at impact.
Veritas was founded by PGA Professional Jeff Ryan and Steve Davis, an architect with a scratch handicap. And now Beman – a two-time U.S. Amateur champion and five-time PGA Tour winner renowned for his putting – has come aboard as vice president. It'll be fun to see what kind of impact the company can make with its putters like no other.
The Rx1 retails for $199. The Rx2 goes for $269. Both are available at select golf shops and online at CurePutters.com.