PGA Show Spotlight: The Game camera from iON

The Game camera from iON America
Courtesy of iON America
The compact Game camera from iON can be used to easily record, play back and upload golf swings.
By John Holmes
PGA.com

Series: Golf Buzz
The 2014 PGA Merchandise Show, held Jan. 22-24 in Orlando, showcased thousands of new products great and small from hundreds of vendors. After walking the 10 miles of aisles in the Orange County Convention Center for two days, I've come up with a list of 10 products that caught my eye, and I'm rolling them out over a 10-day period. Here is the second one:
 
By now, we're probably all familiar with the kind of wearable POV (point-of-view) cameras popularized by companies like GoPro. At Demo Day before the PGA Merchandise Show, I ran across what seems like a perfect match for golfers – The Game camera, by a company called iON America.
 
iON already has a big presence in action sports like BMX, surfing and snowboarding, thanks to its Air Pro, a small, cylindrical camera that easily mounts on a helmet or bike handlebars or even goggles. By contrast, The Game is a small rectangle that golfers set on the ground in front or behind them or off to the side (though it also can be mounted to various things). It captures video in 1080p HD, can take still photos and has time-lapse and slow-motion options.
 
 
Built into it is a 2.4-inch LCD color screen, so you can film your swing and instantly play it back. And via its built-in Shoot/Share Wi-Fi capability, The Game camera easily transmits to iON's iOS and Android apps to allow golfers to upload their swings to their phones or other devices.
 
Golfers also can take advantage of iON's recent purchase of PowerChalk, which specializes in web-based analysis software for motion sports such as golf, tennis and baseball. iON now bundles The Game camera with its PowerChalk online service, creating what the company says is the industry's first camera-software solution that includes a coaching marketplace (they say they're looking to grow their roster of golf instructors). 
 
In golf, a player would shoot his swing from various angles and upload it to the service, where an instructor could analyze it and provide feedback by voiceover or actually annotating the video – what iON calls its "chalk talk." The PowerChalk service already has a large user base of amateur coaches and players, and also hosts private video analysis servers for professional baseball teams and sports organizations.
 
The Game camera carries a suggested retail price of $299.99 and is available at select retailers like Best Buy and at www.ioncamera.com/e-shop/ .
 
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