PURE Grips: A combination of performance, feel, durability and value

PURE grips
PURE Grips
Personalization options are endless with PURE Grips.
By T.J. Auclair
PGA.com
Connect with T.J.

Series: Golf Buzz

Published: Tuesday, October 08, 2013 | 11:47 a.m.
Did you know that you should change out your golf grips once every 40 rounds, or -- if you don't play that often -- once every season?
 
Next time you're getting your grips changed, you might want to consider PURE Grips.
 
Based out of Scottsdale, Ariz., PURE Grips touts itself as featuring, "a unique combination of performance, feel, durability and value unmatched in the golf industry."
 
 
These are high-quality grips that come with a couple of big perks. First, installing a grip has never been easier, as PURE Grips require no adhesive tapes or solvents. And for those looking to separate themselves from others, PURE offers a wide variety of personalization options.
 
Pick a color and chances are PURE Grips has that color. Do you have a logo or name you want emblazoned on your grip (great for our friends who might be a little forgetful and leave clubs behind)? PURE Grips can do that too.
 
Golf is all about feel, which makes a proper grip essential. PURE Grips are guaranteed to remain supple and tacky and to perform in all conditions for 12 months.
 
New to the PURE Grips line this year is the PURE DTX -- a grip created with the help of acclaimed instructor Hank Haney. This particular grip offers all the benefits one would expect from a cord grip without the drawbacks -- like ripping your hands apart.
 
 
"I'm excited to work with PURE grips because of the high quality of the grips, as well as the ability to custom fit my students through their unique application of tapeless installation," Haney said. "As a teacher, I believe that custom fitting the club to the golfer is imperative. Until now, it was hard to get dialed in on the grip, but PURE's options and the ability to grip, remove and regrip with ease really helps us get a player in the right grip for their game."
 
The PURE DTX features two opposing textures -- one smooth and tacky with the other providing a rougher, more gritty surface. The repetitive and alternating pattern provides the feeling of secure traction and pleasant tack. The grips retail for $8.99 apiece.
 
To learn more about PURE and all the grip options available to you, visit www.puregrips.com.
 
You can also find PURE Grips on Facebook, or Twitter, @puregrips.
 
Follow T.J. Auclair on Twitter, @tjauclair.
 

T.J. Auclair is a Senior Interactive Producer for PGA.com and has covered professional golf since 1998, traveling to over 60 major championships. You can follow him on Twitter, @tjauclair.