Ryan Moore signs to play clubs from PXG, GoDaddy founder's new company

Ryan Moore
USA Today Sports Images
The sole of Ryan Moore's new PXG driver features a circle of weight ports that enables extreme adjustability.
By John Holmes
PGA.com

Series: Golf Buzz

Published: Thursday, April 02, 2015 | 3:12 p.m.
Most of us in the world of golf are spending this week looking forward to the Masters. But one newcomer to the golf industry is having a pretty good week right now.
 
Parsons Xtreme Golf signed PGA Tour player Ryan Moore to an equipment contract, and he is using the clubs at the Shell Houston Open. In fact, Moore has been using a selection of PXG clubs since January, and the endorsement deal confirms his belief in this fledgling company and its products.
 
Parsons is best known as the founder of web domain registrar GoDaddy, which coincidentally went public on Wednesday. Parsons sold his interest in the company back in 2011, is said to be worth $2 billion, and has been spending much of his time pursuing his two passions – high-performance motorcycles and golf. 
 
"Parsons Xtreme Golf was founded with the sole intent to design and develop the finest golf clubs ever made – I believe that is exactly what we have accomplished," he said. "Ryan's endorsement of our products gives testament to the quality of our equipment and I look forward to seeing the clubs in play in the hands of other professionals in the near future."
 
 
Parsons – who also owns Scottsdale National Golf Club in Arizona – enlisted a couple of well-respected industry veterans in Mike Nicollette and Brad Schweigert, both of whom spent many years designing clubs for Ping. Nicollette, formerly Ping's senior product designer, also played on the PGA Tour for almost a decade, while Schweigert, formerly Ping's director of engineering, holds more than 150 golf-related patents.
 
Charged to create the best clubs they could without any cost constraints or shortcuts, these two came up with a set that is distinctive in both appearance and technology. The heads feature a series of weight ports filled with high-density tungsten screws – 16 on the driver down to 11 on the irons – to create an adjustable weighting system that enables the golfer to determine the trajectory on each individual club.
 
Nicollette and Schweigert also created a sophisticated manufacturing process for their irons that includes forging, high-precision CNC milling, robotic plasma face welding and injection molding. To date, Parsons Xtreme Golf has received seven patents on its designs and has more than 40 additional patents pending. 
 
"The proprietary technology is one of the most innovative concepts to ever hit the market in the iron category," said Schweigert, the managing director at PXG. "The extremely thin-faced construction coupled with a proprietary thermoplastic elastomer core supports performance gains greater than a similar-sized cavity-back in both distance and forgiveness."
 
 
PXG had invited Moore – famous on the PGA Tour for eschewing club contracts so he could pick and choose the clubs he preferred – to test out their clubs and provide a little feedback. He put the prototype PXG 03x irons in play at events including the Hyundai Tournament of Champions and the Waste Management Phoenix Open before signing his deal.
 
"I knew some of the guys involved in it, and they kind of asked me to look at some prototypes and sets to try," Moore told GolfDigest.com. "They sent me some, and I tried them and I really liked them. I've been searching for a set of irons, and these are the best set of irons I've hit in a really, really long time. I was excited and from the second I hit them I couldn't put them down."
 
Moore – who also owns a part of True Linkswear – has tied for 17th in Phoenix, tied for 22nd at Riviera, tied for ninth at Doral and finished fifth in Tampa.
 
His endorsement contract is the first big step for getting PXG into the public eye. The company hasn't said anything about its plans for bringing the clubs to retail or signing other brand ambassadors, though they'll obviously be very high-end when they do go on sale. Here are some other photos that PXG-related people have shared on social media: