SeeMore putters make proper alignment simple for all golfers

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One feature that stands out on all SeeMore putters is the alignment of two parallel lines with a centered red dot that sits on top of the putter's heel, just behind the shaft.
PGA.com

Series: Golf Buzz

Published: Thursday, April 25, 2013 | 1:03 p.m.

 

SeeMore, a company based out of Franklin, Tenn., are the makers of some of the most interesting looking, and most effective putters you'll ever see.
 
In 1999, the late Payne Stewart won the U.S. Open at Pinehurst No. 2 using a SeeMore putter. Zach Johnson has been a longtime SeeMore user and won the 2007 Masters weilding a SeeMore wand.
 
While SeeMore produces several putter models in blade and mallet varieties, the one feature every SeeMore putter has in common are the two white lines with a red, centered dot that sits on the top of the putter, just behind the shaft.
 
The idea is that once you address the ball to hit a putt, your alignment is correct if when you look down, the putter shaft aligns perfectly in the middle of the two white lines, hiding the red dot.
 
Recently, we had a chance to sit down with SeeMore Co-Owner and CEO Jim Grundberg for a little Q&A to learn more about SeeMore putters.
 
PGA.com: Can you explain the design of your putter to our readers? Specifically, talk about the red-dot alignment that sits right behind the shaft. 
 
Grundberg: SeeMore is known for the simple alignment system where the player hides the red dot on the top of the heel of the putter behind the shaft of the putter. When the two parallel lines on either side of the red dot (always white or black) are perfectly lined up on either side of the shaft as the player is looking down at address, and the red dot is hidden, the putter face is square to the target, and the putter is square to the player's posture and set up. This allows the same consistent stroke every time. 
 
SeeMore calls this system RifleScope Technology, or RST. It's like locking radar onto a target. And this simple reference point allows the player to self correct as needed to make sure that the putter is in the same position for every stroke, eliminating variables and allowing practice time and time on the course to be more productive and enjoyable, leading to improved scores.
 
PGA.com: Your putter has had success at the highest level. The late Payne Stewart -- it might be fair to say -- put the putter on the map when he used it to win the 1999 U.S. Open at Pinehurst No. 2. Zach Johnson won the 2007 Masters with your putter. First, how satisfying is it to see your product get results at the highest level? And secondly, how did the popularity of your products grow as the result of those victories?
 
Grundberg: For a small independent brand like SeeMore, where all we focus on is putting improvement, it is ultimately very gratifying to see two of the greatest final-round putting performances and most satisfying wins in U.S. Open and Masters history involving our putter. And certainly each victory on tour leads the club pros, teaching pros, and average golfers to take notice that this is a game-improvement technology that leads to better putting.  
 
But the best testimonials then come from those average golfers themselves, who are able to execute the same simple system and get the same great results. They tell their friends, or their playing partners see their improvement, and word spreads. This is the way SeeMore is growing. And it is also being driven by a team of believers who are certified fitters and instructors at the club and store level. But more on that later.
 
PGA.com: There's a whole fitting system involved with SeeMore putters. What does that entail?
 
Grundberg: We understand that golfers all have their own ideas about what shapes and specs they like. We provide guidance and pretty in-depth fittings for those that are open to change, those who really want to find the best putting of their lives. And we provide a wide variety of options, and looks, literally something for everyone, but all with our own unique and patented RST alignment system.  
 
That is what separates us. And we custom assemble all of our putters at our headquarters in Franklin, Tenn., and we will literally build anything our customers want. We are totally custom built for those who want that. Custom lengths, lie, grips, swingweights, overall weights, headcovers, we love to help golfers create the best putter they've ever owned.
 
PGA.com: Where can people get more information about going through a SeeMore putter fitting?
 
Grundberg: Our web site, SeeMore.com, is pretty extensive and we also identify the growing list of our certified instructors (who will combine a tour-level putting lesson with a world-class putter fitting), and other certified club fitters. This is the team that is fully trained to give every golfer the SeeMore studio and tour experience. 
 
The team of PGA teachers and instructors that are going through our instructor certification process is nearly 300 strong worldwide, with another group of certified fitters at the store level who do not offer full instruction like the teachers but are certified in helping golfers find the right SeeMore and the proper fit. 
 
SPi is about a year old, and the response from instructors and students and customers has been fantastic. We also have a SPi forum along with SPi blog linked to our site, which deals with all things putting and draws upon the knowledge of our full global base of certified instructors to help students find everything they might be looking for.
 
PGA.com: Word has it that SeeMore's customer service is second to none. How important is that in a business as competitive as the golf equipment industry?
 
Grundberg: We believe we have the best technology in the putter world with our simple alignment system. And we believe it is proven, or validated, with dozens of tour victories and two major championships, all without having any endorsement deals with any of the players.  
 
They play SeeMore because they believe it makes them better. But our greatest asset is that our No. 1 goal as a company is to become known by our consumers and our trade partners for a level of service that is above and beyond expectations in every way. We will personally interact in a timely manner with every single customer who reaches out to us. We care. We love the dialogue. We truly enjoy helping golfers find something they love and helping them find more enjoyment in the game. We never rest in this pursuit.
 
PGA.com: Talk to us a little about your current offerings -- both equipment and accessories.
 
Grundberg: On the equipment side, we have the most extensive putter offering in the world.  
 
Our entire lineup is best viewed on our website for starters. All of our putters feature milled faces for the ultimate in feel and precision. Our prices range from $150 to $400+.  
 
We start with face milling, with our $150 and $165 offerings, then move to Precision Tour milling in our $175-$195 offerings, which includes milling other key parts of the putter for even more perfection. And then we have models which move toward a combination of 100 percent milled investment grade metals and multiple materials and custom milling patterns for the ultimate in feel, perfection, beauty, confidence, and pride of ownership. These are the $250-$500 putters.  
 
They are the most perfect, beautiful putting instruments in the world, and the golfers who can make this type of investment will find putting nirvana. To point out two of our newest offerings, the PTM Precision Tour Milled line (PTM1 and PTM3), as well as the Precision Tour Milled xSeries, are a new generation of milled putters which we have been able to engineer so that they are able to still sell for $200 or less.  
 
We are very proud to offer this new line. And our new zSeries Tour Limited putters at the high end offer an exciting new head design, and also the ultimate personal fitting experience with each 100 percent milled putter also offering included weighting options for the golfer to be able to customize swing weight, and toe release dynamics, to meet individual needs. And as mentioned before, every putter can be custom ordered with a wide variety of grip and headcover sizes and colors, which our customers love.
 
To learn more about SeeMore putters, click here.
 
You can also visit SeeMore on Facebook and Twitter (@SeeMorePutters).
 
 
Follow T.J. Auclair on Twitter, @tj_auclair.
PGA.com