TaylorMade to build new golf ball plant in South Carolina

TaylorMade Lethal golf ball
Courtesy of TaylorMade
The success of such TaylorMade balls as the new Lethal has prompted the company to construct a new golf ball plant.
PGA.com

Series: Golf Buzz

Published: Wednesday, April 03, 2013 | 1:54 p.m.

TaylorMade will build a new golf ball manufacturing plant, company officials announced Wednesday. The 120,000-square-foot facility will occupy 25 acres in Liberty, S.C., about 28 miles east of TaylorMade's current facility in Westminster, S.C.

The company expects to break ground on the new plant in May and open up next January. The transition from Westminster to Liberty will be complete by July 2014, they said.
 
''The innovation by our R&D team, the passion of our work force in South Carolina and the rapid adoption by the best players in the world have dramatically improved our position in the golf ball category,'' said TaylorMade Executive Vice President John Kawaja. ''The byproduct of this success was the need for a new ball plant that will improve our unit production, quality and margin position.''

The new Liberty plant is expected to be more energy efficient and require less maintenance than the current Westminster plant, TaylorMade said, while also allowing the production process to be revamped to be more efficient.

The current plant turns out about 72,000 balls per day (6,000 dozen) and 24 million balls per year (2 million dozen).

TaylorMade currently markets close to a dozen models of golf ball across the price spectrum, including the RocketBallz, SuperDeep (white and yellow), Burner (white and yellow) and Noodle (white and yellow). Its newest ball, which debuted earllier this year, is the Lethal, a premium five-piece sphere that TaylorMade says is the second-most popular ball on the PGA Tour as well as its best-selling high-end ball ever.

PGA.com