TaylorMade Golf introduces R1 Black Driver

TaylorMade, R1 Black
TaylorMade
TaylorMade's new R1 Black Driver will be available at retail beginning June 10 for $399.
By T.J. Auclair, Senior Interactive Producer
PGA.com
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Series: Golf Buzz

Published: Thursday, May 30, 2013 | 11:30 a.m.
For the first time since 2010, TaylorMade Golf has announced its release of a black-headed driver. TaylorMade took the golf world by storm in 2010 with its forward-thinking white headed driver, which is the No. 1 driver on Tour. 
 
But, there's still been a big demand for the same great drivers, but in black.
 
 
Now, TaylorMade has obliged with the R1 Black, which will be available at retail beginning June 10 for $399.
 
Here's the release from TaylorMade introducing the new, sharp-looking R1 Black: 
 
CARLSBAD, Calif. (May 30, 2013) -- TaylorMade Golf Company, makers of the No. 1 driver in golf, today announced R1 Black – the company’s first black driver since 2010.
 
“For three years we have only made white drivers and have heard from a number of golfers who just prefer the look of black,” said President and CEO, Mark King. “Our commitment has always been to provide golfers with the best performing golf equipment. The R1 Black gives players who prefer that color access to our industry leading technology.”
 
Similar to the white version – which has been used to win 16 worldwide golf tournaments this year – the R1 Black driver features the greatest range of adjustability of any driver in the brand’s history. R1 gives the golfer 12 loft-sleeve settings and 7 face-angle positions, as well as two movable shot-shape weights. The R1’s three adjustability technologies allow it to be tuned 168 different ways to specifically fit a player’s swing to optimize distance and accuracy.
 
The R1 Black driver will debut on the PGA Tour next week in Memphis.
 
“Members of our tour staff now have two color options,” added King. “We will see a number of them opt for R1 Black, while others will stay in the white version to take advantage of the white/black contrast and alignment benefits.”
 
The R1 Black features an ultra-light Aldila RIP Phenom and is available at retail 6/10 for $399. For more information please visit taylormadegolf.com.
 
Follow T.J. Auclair on Twitter, @tj_auclair.

T.J. Auclair is a Senior Interactive Producer for PGA.com and has covered professional golf since 1998, traveling to over 60 major championships. You can follow him on Twitter, @tjauclair.