TaylorMade unveiled its new AeroBurner driver and fairway woods back last fall – and the driver won three PGA Tour events in the last two weeks (Dustin Johnson at Doral, Alex Cejka in Puerto Rico and Padraig Harrington at the Honda Classic).
So the timing is perfect for the company to roll out the rest of the AeroBurner family – a Mini Driver, irons and two versions of an AeroBurner ball.
The AeroBurner Mini Driver follows the successful launch of the SLDR Mini Driver, and is designed for players who prefer to hit tee shots with a 3-wood instead of a traditional driver. It also can serve as a replacement for the 3-wood.
"The SLDR Mini Driver captivated golfers on all skill levels by delivering better 3-wood performance from the tee," said Brian Bazzel, TaylorMade's Senior Director of Metalwood Creation. "With AeroBurner, we've now designed a metalwood that delivers even more speed and forgiveness to this new, popular club type."
The AeroBurner Mini Driver has a 253cc head (as opposed to the full-size 460cc heads on most drivers) and a 43.5-inch shaft, and TaylorMade's engineers say the club builds on everything they learned in creating the SLDR Mini.
It's got a new aerodynamic shape with a shallow face designed to help get the ball up in the air, as well as a low-forward center of gravity to launch the ball on a boring trajectory. The head has a raised center crown and a hosel has a new fin to help maximize clubhead speed during the downswing.
And like the rest of the AeroBurner metalwoods, the Mini Driver features the biggest open channel Speed Pocket of any TaylorMade metalwood in company history, which helps increase the size of the sweetspot while reducing spin. The club also has a new matte white finish, a black PVD face and linear crown graphic.
The Mini Driver will be available in both standard and TP models; the TP edition, for better players, is designed with a longer hosel, flatter lie angle and more open face angle. The standard version comes in three loft options (12, 14 and 16 degrees), while the TP comes in 12- and 4-degree options.
The standard Mini will have a suggested retail price of $279 with a lightweight Matrix Speed RUL-Z 60 shaft, while the TP will have a suggested retail price of $349 with a Matrix Ozik White Tie 70X4 shaft. Both will be available at retail on March 27.
TaylorMade calls its AeroBurner irons "the ultimate distance iron," and explains that its engineers have optimized loft and center of gravity placement for consistent, powerful shotmaking from any lie. And by incorporating Speed Pockets, the long-bladed heads can promote higher launch angles and more ball speed on well-struck shots while also protecting ball speed on shots hit low on the face for more consistency on mis-hits.
Aesthetically, the AeroBurner irons feature a dark, matte head finish like that on TaylorMade's recent SpeedBlade irons. The darker finish reduces glare off the clubface while delivering a sleek look.
The new irons will be available at retail on March 18. A standard eight-piece set (3-iron through pitching wedge) equipped with stock REAX 88 High Launch steel shafts will have a suggested retail price of $699, while a set with REAX 60 graphite shafts will have a suggested retail price of $799 in stiff, regular, senior or ladies flex.
AeroBurner Soft and Pro Golf Balls
Created for the majority of golfers with mid to high handicaps, the AeroBurner Soft golf ball is TaylorMade's softest two-piece ball and was engineered to deliver distance with stopping power. The company calls the AeroBurner Soft "a distance balls that actually stops," and says it delivers high greenside spin to help amateur players where they need it most.
The keys to its performance are its new, softer REACT Core for greater ball speed on all shots and Low-Drag Performance Aerodynamics 342 high-lift, low drag dimple pattern, which was designed to launch high and sustain flight.
By contrast, the Aeroburner Pro is a three-piece ball engineered for high ball speeds off the clubface – like the speeds generated by elite players. Its spin control and soft feel come from the interface of TaylorMade’s Sin Mantle and proprietary Iothane cover.
Both balls are available at retail now. The Aeroburner Soft carries a suggested retail price of $19.99 per dozen, while the Pro model carries a suggested retail price of $26.99 per dozen.