Equipment

January 16, 2014 - 12:57am
Posted by:
John Holmes
john.holmes's picture
Will Wilcox golf glove
Srixon Golf via Twitter
Do you ever have trouble keeping your swing thoughts front-of-mind while you're out on the course? I know I do.
 
You know who doesn't? PGA Tour player Will Wilcox doesn't. That's because he jots them down on his glove, as seen in this photo tweeted by Srixon Golf on Wednesday from the Humana Challenge out in Palm Springs, Calif.
 
If you can't make out his writing, here’s what it says on his glove:
 
--''Straight legs'' (above the Srixon logo in the photo)
--''Soft hands'' (to the right of the logo)
--'Tall smooth'' (also right of the logo)
 
The last one, below the logo, says ''Sft right arm.'' I'm presuming that means ''soft'' right arm, but I have to admit that's not a thought I've ever had. That's probably one of the many reasons why Wilcox is playing professional golf and I'm sitting here writing about it. But now that it's in my head, I'll have to try it.
 
Here's the original tweet:
 
 
Will Wilcox keeps his swing thoughts hand-y
January 15, 2014 - 4:03pm
Posted by:
T.J. Auclair
tj.auclair's picture
Sun Mountain Three 5
Sun Mountain
Sun Mountain's completely redesigned Three 5 carry bag for 2014.

Sun Mountain's top-selling Three 5 carry bag is new, improved and completely redesigned for 2014.

This year, the Three 5 uses the new, patent-pending Auto-FitTM Dual Strap System which is easy to get on and off, easy to adjust and works well as a single strap for short carries.
The Three 5 was designed with carrying your bag in mind and weighs just four pounds. Three 5 is in golf shops now with a retail price of $189.

RELATED: Sun Mountain offers new ClubGlider Golf Travel Bag for 2014

The new-for-2014 Auto-Fit Dual Strap System joins other popular features of the Three 5. These features include Sun Mountain's patented built-in top handle that offers a convenient spot to grab when picking the bag up and setting it down, and a cart-friendly bottom with leg retention system for those rounds that you ride.

Three 5 has a 9.5" top with four, full-length club dividers. The bag has six pockets including a full-length clothing pocket, velour-lined valuables pocket, and a beverage pouch. Three 5 also features a new lift-assist handle built into the lower spine pocket.

For the south-paws there is a left-handed Three 5 available in black only and there is a women's version of the Three 5 available with Sun Mountain’s E-Z Fit Dual Strap System.

Additionally, Sun Mountain has licensing agreements with nearly 50 of the nation's top colleges and universities and is offering a College-Licensed Three 5 with school colors and logos. The college-licensed Three 5 features a 9", four-way top with full-length dividers, six pockets including full-length clothing pocket, beverage pouch and velour-lined valuables pouch, cart-friendly bottom and Sun Mountain’s X-Strap Dual Strap System. Retail price is $199.

For more information, visit www.sunmountain.com.

Follow T.J. Auclair on Twitter, @tjauclair.

 

Sun Mountain redesigns top-selling stand bag for 2014
January 15, 2014 - 11:28am
Posted by:
T.J. Auclair
tj.auclair's picture
FootJoy D.N.A.
FootJoy
FootJoy has announced its latest footwear category for 2014 -- the D.N.A.

FootJoy has announced its newest footwear category -- the D.N.A., or "DryJoys Next Advancement."

"To create the most feature-laden golf shoe in our storied history, we needed to explore the anatomy, or DNA, of our premium footwear products and then scrutinize every aspect throughout the design and development process," said Doug Robinson, Vice President of Design and Development Worldwide. "Every material ad every component was carefully considered in order to deliver a shoe with lightweight stability, a precise fit, superior feel and ultimate performance."

RELATED: PGA.com's Equipment Buzz | Equipment photos | Week's worth of tweets

Here are some of the key features of the new D.N.A. from FootJoy:

- The SnugFit tongue is designed with materials and varying densities to conform to the top of your foot, providing better fit, comfort, and protection. MicroVent technology provides enhanced breathability.

- The 3D foam collar molds to your ankle for ideal comfort, fit, and support. Locking your ankle in place eliminates any movement of the foot -- a situation that can lead to discomfort and power-reduction during the swing.

- The all new ChromoSkin Leather System by Pittards features full grain leather that is supple, lightweight, thin-yet-durable, and completely waterproof. The result is tremendous breathability and an upper that will conform to the foot for an incredible custom fit.

- A new proprietary cushioning material, called FTF (Fine-Tuned Foam), is used throughout the interior midsole of the shoe, also known as the FitBed. Two densities of FTF were used -- a firmer density around the perimeter of the FitBed for stability and a softer density in the heel and forefoot for industry-leading cushioning and comfort.

- The new NitroThin TPU (thermoplastic urethane) outsole is the culmination of several years of research and development, resulting in a thinner outsole that delivers lightweight stability and performance without sacrificing flexibility and feel.

Masters champion Adam Scott has worn D.N.A. golf shoes exclusively since September, including while competing in the 2013 Presidents Cup and during his three recent wins in Australia.

"D.N.A. is the most technologically advanced shoe FJ has ever produced and it embodies everything I am looking for in a golf shoe," Scott said. "They actually activate my feet, giving me great balance throughout my swing."

The D.N.A. is available beginning Feb. 15 (MSRP $220 for standard laces, $240 for FootJoy's BOA lace style, which tightens from the back of the shoe).

To learn more about the D.N.A., click here.

Follow T.J. Auclair on Twitter, @tjauclair.
 

 

FootJoy introduces new D.N.A. footwear category for 2014
January 14, 2014 - 7:09pm
Posted by:
John Holmes
john.holmes's picture
Callaway Big Bertha Alpha driver
Courtesy of Callaway Golf
Phil Mickelson's Big Bertha Alpha driver from Callaway Golf has a ''gravity core'' that fits in a carbon tube in the head that connects the crown and sole and allows golfers to adjust the center of gravity location.
Phil Mickelson opens his 2014 campaign this week at the Abu Dhabi HSBC Golf Championship after a nice, long break. But instead of kicking back and putting his feet up, Mickelson spent a lot of time doing what he does better than perhaps anyone else on tour – tinkering with his clubs.
 
Mickelson, well known for his creative use of various drivers and fairway woods over the years, has a brand-new driver in his bag, and he was raving about it in Abu Dhabi on Tuesday.
 
"As I look back on 2013, I played some of my best golf and had some huge breakthroughs, but I did most of it without a driver," he said. "This year I have the best driver I've ever hit that lowers my spin rate just like my 3-wood. I drive it longer and straighter with my driver than I did with my 3-wood."
 
The object of Phil's affection is the brand-new Callaway Big Bertha Alpha, one of two Big Bertha versions that Callaway has recently introduced. The Alpha model that Mickelson is using contains a ''gravity core'' that fits in a carbon tube in the head that connects the crown and sole. It has a glass fiber-reinforced body that weighs in at 1.5 grams connected to a tungsten end weighing 10.5 grams. 
 
Either end of the core can be inserted into the clubhead, allowing golfers to raise or lower the center of gravity and thereby alter their spin rate. When the heavy tungsten end is closest to the sole, it lowers the center of gravity and reduces backspin; when the tungsten end is closest to the crown, it raises the center of gravity and increases spin.
 
 
Mickelson has positioned the gravity core in the low center of gravity position, according to Callaway.
 
Generally speaking, players with above-average head speeds or those trying to prevent excessive spin will benefit from that lower center of gravity, which a creates a flatter, more penetrating trajectory accompanied by more rollout, Callaway explains. Golfers looking for a more controlled and workable ball flight and less roll, they add, might be better served by using the higher center of gravity.
 
How much difference can the center of gravity placement make? Player testing has shown as much as a 600 rpm spin differential between the two settings without a change in loft, Callaway said.
 
The Big Bertha Alpha also enables golfers to adjust its center of gravity bias, which helps influence shot shape. The driver has screw ports in the heel and toe, and comes with four interchangeable weights of 1, 3, 5, and 7 grams that provide a lot of flexibility in controlling both shot shape and overall head weight. The 1g and 7g screws are installed as standard and deliver a D3 swingweight, but the swingweight can be adjusted from D0 to D5.
 
"It's a whole different weapon in my arsenal now," Mickelson said in Abu Dhabi. "And if I drive the ball well, like I have been in practice and in the off-season, heading into this 2014 season it could be the best year of my career for that simple reason."
 
Phil Mickelson raving about his new Callaway Big Bertha driver
January 14, 2014 - 4:00pm
Posted by:
T.J. Auclair
tj.auclair's picture
PUMA Golf
PUMA Golf
PUMA Golf's new BIOFUSION golf shoe will be available Feb. 1.

Today, PUMA Golf introduced the BIOFUSION, the latest Tour shoe from the brand's Pro Collection and part of the PUMA Golf LiteStyle platform. Designed to provide golfers with the ultimate performance, lightweight comfort and style, BIOFUSION combines PUMA Golf's most innovative footwear technologies—developed and tested by Tour players—into one sleek and eye-catching silhouette, while offering a two-year waterproof guarantee.

"The BIOFUSION literally fuses our most advanced and top performing technologies into a system that works together to create a revolutionary golf shoe," said Grant Knudson, footwear manager, PUMA Golf. "Our goal here is to provide golfers with the best of what PUMA Golf has to offer, merging function and fashion to improve their game and increase confidence on the course."

RELATED: PUMA introduces Monolite shoe for on and off the golf course

BIOFUSION is the most recent addition to PUMA Golf's new vision for golf footwear: LiteStyle. PUMA says that after hearing consumers' demand for more options offering lightweight comfort, the average weight of the entire 2014 PUMA Golf footwear line is only 10.4 oz. and the line's lightest shoe -- also the lightest shoe in golf -- is a staggering 6.5 oz. The lightweight nature of the footwear line delivers extreme comfort without sacrificing stability, support or performance.

"Every shoe we have developed for our 2014 collection, including BIOFUSION, began with the LiteStyle vision: lightweight comfort, performance and style," said Tom Manthe, global marketing manager, PUMA Golf. "As the driving force behind the PUMA Golf footwear line, LiteStyle fits perfectly into PUMA Golf’s mantra, 'Look Better. Feel Better. Play Better.' The styles of footwear within the platform can be identified with a LiteStyle stamp; so if you see the stamp, its LiteStyle approved."

Available in four fresh color options, Vibrant Orange/White, Black/White/PUMA Silver, White/Tradewinds/Fluo Yellow and White/Black, each shoe comes with two sets of laces, allowing golfers to customize their look as often as they want.

The BIOFUSION ($170) and BIOFUSION Womens ($110) will be available at golf retailers starting Feb. 1, 2014. Along with the BIOFUSION, PUMA Golf is launching the BIOFUSION Lite, which has the same performance features found in the Tour level shoe, boasts a similar silhouette, and is available at retailers starting March 1, 2014 in three colorways―Black/White/Fluo Yellow, White/Black and White/Vibrant orange―at a MSRP of $120, making it a true performer for players of all levels.

For more information on PUMA Golf's entire collection of products, visit http://www.cobragolf.com/pumagolf/. You can also find PUMA Golf on Facebook and on Twitter, @pumagolf.

Follow T.J. Auclair on Twitter, @tjauclair.
 

PUMA Golf releases latest shoe -- BIOFUSION Tour
January 13, 2014 - 3:10pm
Posted by:
John Holmes
john.holmes's picture
Lydia Ko
Courtesy of Callaway Golf
Lydia Ko, 16, will play a full complement of Callaway and Odyssey products as she embarks on her first season as a full-time professional on the LPGA Tour.
As has been rumored since before Christmas, teen phenom Lydia Lo has signed an endorsement deal with Callaway Golf, the company announced on Monday.
 
Ko, 16, will play a full complement of Callaway and Odyssey products as she embarks on her first season as a full-time professional on the LPGA Tour. She won her first tournament as a professional – the Swinging Skirts in Taiwan – using a Callaway X2 Hot Pro driver, though the company hasn't yet specified which clubs will be in her bag.
 
''Lydia is an exceptional talent and a great addition to our staff,'' said Callaway Vice President of Sports Marketing Nick Raffaele. ''Last year we had several pros win after successfully transitioning into our products and we're excited to see what Lydia can accomplish on the LPGA with the world's best clubs, balls and putter in the bag.''
 
Ko's deal is just the latest in the busy start-of-the-year period of endorsement agreements. Some of the more notable include:
 
--Adams Golf: Ernie Els, Nicholas Thompson and Josh Teater
 
--Callaway Golf: Henrik Stenson, Pat Perez, Harris English, Matteo Manassero, John Rollins, Matt Every, Kiradech Aphibarnrat, Chris Doak, Richard Lee, Jonathan Byrd, Jack Doherty, Yani Tseng, Thomas Pieters, James Erkenbeck and Chase Seiffert  
 
--Cleveland-Srixon: William McGirt, KJ Choi, Bronson La’Cassie, Dave Pelz and Inbee Park (re-signed)
 
--Cobra Golf Lexi Thompson (re-signed) and Jonas Blixt
 
--G/Fore: Jonas Blixt (gloves) 
 
--Hopkins Golf: Vijay Singh
 
--Mercedes-Benz: Martin Kaymer
 
--Ping: PGA instructor Todd Anderson
 
--Puma Golf: Will Mackenzie
 
--TaylorMade: Justin Rose (re-signed)
 
--Wilson Golf: Marcel Siem
 
Golf endorsement deals coming fast and furious
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