The Monterey Peninsula is absolutely one of the most picturesque spots in all of golf – not to mention all the world. But there's a little something extra to catch your eye as you gaze longingly upon the AT&T Pebble Beach National Pro-Am this week.
Out there among the celebrity hackers and drop-dead scenery over the next four days, you'll no doubt notice a lot of people decked out in bright yellow bucket hats.
No, all those folks don't have the same retro fashion sense. Instead, they're all taking part in TaylorMade's newest promotion.
It's called ''One Bucket'' – meaning all you need to do is hit one bucket of balls with the new RocketBladez irons to be convinced of their quality. To drive the point home, TaylorMade has supplied its staff players plus a number of celebrities and amateurs with the buckets, which are emblazoned with the Twitter hashtag #onebucket along with the RocketBladez logo. The photo above shows Wayne Gretzy and Dustin Johnson modeling the hard-to-miss headwear.
TaylorMade is the master of this kind of eye-catching promotion. Remember last February, the company had its staff players wear white caps with a big heart on the front to show their ''driver love'' for the R11S driver.
A month later came the ''17'' campaign in which players wore caps and even shirts emblazoned with the number 17 to indicate the number of yards a golfer could gain by using a RocketBallz 3-wood. And earlier this year, we saw ''war paint'' on some of its players to promote the new R1 driver.
No doubt the "One Bucket" promotion will generate the kind of visibility that TaylorMade wants for its RocketBladez irons. And, hey, if you want a bucket hat of your own and can't make it out to Pebble (or the Joburg Open on the European Tour) this weekend, you can always buy your own right off the TaylorMade website.
For more on TaylorMade's new RocketBladez irons, click here.