The Masters isn't until next week, but the Nike Golf staff players already know what they'll be wearing at Augusta National. They'll be modeling the 2014 editions of the TW' 14, Lunar Control and Lunar Clayton shoes.
All three models feature premium white uppers and a range of colorful design details, from the outsole to the lace eyelets to the Swoosh. All three designs blend Nike's performance technology with pops of iconic color.
"Last year we released a limited-edition version of the TW' 13, and it was a huge success," said Nike Golf Footwear Product Director Lee Walker. "For 2014, we wanted to expand that unique offering to include three of our most popular models – the TW' 14, Lunar Control and Lunar Clayton – featuring an infusion of color in a trio of powerful yet understated designs."
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For the TW' 14 footwear, Tiger Woods collaborated with Tobie Hatfield, Nike’s Athlete Projects Innovator in the company's Innovation Kitchen, and Nike Golf footwear designers. The natural-motion engineered outsole is designed to mimic the innate movement of the foot while delivering all the protection and traction of a lightweight performance golf shoe. These shoes also feature Nike's Dynamic Flywire technology, which moves with the foot to provide stability and mobility during the swing.
The Lunar Control Limited Edition footwear features Nike's proprietary full-length Lunarlon technology, a lightweight cushioning system that is highly responsive to provide enhanced comfort and support. Nike Flywire, another proprietary technology, wraps from the midfoot to the heel for targeted support in a lightweight structure within a premium full-grain leather upper.
To create the Lunar Clayton shoes, Nike Golf footwear designers combined a handcrafted, waterproof leather upper with lightweight Nike Lunarlon technology underfoot to maximize responsive cushioning. A leather welt joins the upper to the outsole while protecting the foot from the elements. The molded rubber outsole makes this model wearable both on and off the course.
The TW '14 shoes carry a street price of $180 per pair, while the Lunar Control models have a street price of $160 and the Lunar Clayton shoes have a street price of $250. They're available at retail now.
New for 2014, Fila Golf has introduced its Auckland and Rockingham Waterproof Performance Jackets.
The men's Auckland jacket ($110) features mesh lamination and a detachable hood, a mockneck with fleece lining, contrasting color collar, as well as shoulder, side seam and under sleeve panels for easy flexibility that won't interfere with your swing.
Other features include a technical zipper front, self-adjustable sleeve closure with Velcro, two hip pockets with technical zippers, security pocket, shock cord and drawstring with plastic toggles, FILA linear logo embroidered tonal on right back shoulder and extended sport hem.
The Auckland comes in four colors: Silver / Atomic Orange; Black / Viva Red; Black / Silver; and Viva Red / Silver.
It's a jacket that's not only perfect for the golf course, but also for off the course.
Put to the test on a recent trip to the range on a chilly day, the Auckland jacket provided all the warmth you'd need without restricting your swing. The sport hem ensures that the jacket remains close to your body, staying away from your hands at address.
For women, the Rockingham jacket ($110) includes all the same features and waterproof performance of the men's Auckland and is also available in four colors: Silver / Atomic Orange; Black / Viva Red; Black / Silver; and Viva Red / Silver.
To learn more about Fila Golf's Auckland and Rockingham jackets and more offerings for 2014, visit: www.shopfilagolf.com.
Who doesn't take pride in their state? I come from Rhode Island -- the smallest state in the Union, in case you hadn't heard -- and I sure do.
Thanks to a company called, "State Traditions," you can show off that pride like never before.
State Traditions, based out of Birmingham, Ala., has released its 2014 collection of state-inspired apparel and accessories, available now at finer green grass shops and resorts nationwide and on the brand’s website www.statetraditions.com.
The extensive State Traditions collection is made up of caps, visors, polos, belts, neckwear, and button-front shirts. Those items use the outlines of all 50 states to offer golfers a clean-looking alternative to the loud logos prevalent today.
"Our brand connects emotionally with consumers, everyone has a home state, alma mater or favorite team," says Keith Brown, President of State Traditions. "Whether it's on a golf trip with buddies or at a gameday tailgate, our pieces communicate those feelings in a timeless way."
Each piece of apparel and each accessory from State Traditions offers a choice of state silhouette in its respective flag pattern or colors reflective of its popular sports teams.
Retailing from $3 to $80, the State Traditions 2014 lineup is anchored by its robust headwear range, according to the company. The 100-percent cotton caps and visors, State Traditions says, marry classic style with modern design elements suitable for both sporting and everyday activities.
Along with a healthy offering of apparel for golfers -- the polos, caps, visors and belts -- State Traditions also offers premium ball markers and divot repair tools.
To learn more about State Traditions, visit www.statetraditions.com.