Equipment

January 15, 2014 - 11:28am
Posted by:
T.J. Auclair
tj.auclair's picture
FootJoy D.N.A.
FootJoy
FootJoy has announced its latest footwear category for 2014 -- the D.N.A.

FootJoy has announced its newest footwear category -- the D.N.A., or "DryJoys Next Advancement."

"To create the most feature-laden golf shoe in our storied history, we needed to explore the anatomy, or DNA, of our premium footwear products and then scrutinize every aspect throughout the design and development process," said Doug Robinson, Vice President of Design and Development Worldwide. "Every material ad every component was carefully considered in order to deliver a shoe with lightweight stability, a precise fit, superior feel and ultimate performance."

RELATED: PGA.com's Equipment Buzz | Equipment photos | Week's worth of tweets

Here are some of the key features of the new D.N.A. from FootJoy:

- The SnugFit tongue is designed with materials and varying densities to conform to the top of your foot, providing better fit, comfort, and protection. MicroVent technology provides enhanced breathability.

- The 3D foam collar molds to your ankle for ideal comfort, fit, and support. Locking your ankle in place eliminates any movement of the foot -- a situation that can lead to discomfort and power-reduction during the swing.

- The all new ChromoSkin Leather System by Pittards features full grain leather that is supple, lightweight, thin-yet-durable, and completely waterproof. The result is tremendous breathability and an upper that will conform to the foot for an incredible custom fit.

- A new proprietary cushioning material, called FTF (Fine-Tuned Foam), is used throughout the interior midsole of the shoe, also known as the FitBed. Two densities of FTF were used -- a firmer density around the perimeter of the FitBed for stability and a softer density in the heel and forefoot for industry-leading cushioning and comfort.

- The new NitroThin TPU (thermoplastic urethane) outsole is the culmination of several years of research and development, resulting in a thinner outsole that delivers lightweight stability and performance without sacrificing flexibility and feel.

Masters champion Adam Scott has worn D.N.A. golf shoes exclusively since September, including while competing in the 2013 Presidents Cup and during his three recent wins in Australia.

"D.N.A. is the most technologically advanced shoe FJ has ever produced and it embodies everything I am looking for in a golf shoe," Scott said. "They actually activate my feet, giving me great balance throughout my swing."

The D.N.A. is available beginning Feb. 15 (MSRP $220 for standard laces, $240 for FootJoy's BOA lace style, which tightens from the back of the shoe).

To learn more about the D.N.A., click here.

Follow T.J. Auclair on Twitter, @tjauclair.
 

 

FootJoy introduces new D.N.A. footwear category for 2014
January 14, 2014 - 7:09pm
Posted by:
John Holmes
john.holmes's picture
Callaway Big Bertha Alpha driver
Courtesy of Callaway Golf
Phil Mickelson's Big Bertha Alpha driver from Callaway Golf has a ''gravity core'' that fits in a carbon tube in the head that connects the crown and sole and allows golfers to adjust the center of gravity location.
Phil Mickelson opens his 2014 campaign this week at the Abu Dhabi HSBC Golf Championship after a nice, long break. But instead of kicking back and putting his feet up, Mickelson spent a lot of time doing what he does better than perhaps anyone else on tour – tinkering with his clubs.
 
Mickelson, well known for his creative use of various drivers and fairway woods over the years, has a brand-new driver in his bag, and he was raving about it in Abu Dhabi on Tuesday.
 
"As I look back on 2013, I played some of my best golf and had some huge breakthroughs, but I did most of it without a driver," he said. "This year I have the best driver I've ever hit that lowers my spin rate just like my 3-wood. I drive it longer and straighter with my driver than I did with my 3-wood."
 
The object of Phil's affection is the brand-new Callaway Big Bertha Alpha, one of two Big Bertha versions that Callaway has recently introduced. The Alpha model that Mickelson is using contains a ''gravity core'' that fits in a carbon tube in the head that connects the crown and sole. It has a glass fiber-reinforced body that weighs in at 1.5 grams connected to a tungsten end weighing 10.5 grams. 
 
Either end of the core can be inserted into the clubhead, allowing golfers to raise or lower the center of gravity and thereby alter their spin rate. When the heavy tungsten end is closest to the sole, it lowers the center of gravity and reduces backspin; when the tungsten end is closest to the crown, it raises the center of gravity and increases spin.
 
 
Mickelson has positioned the gravity core in the low center of gravity position, according to Callaway.
 
Generally speaking, players with above-average head speeds or those trying to prevent excessive spin will benefit from that lower center of gravity, which a creates a flatter, more penetrating trajectory accompanied by more rollout, Callaway explains. Golfers looking for a more controlled and workable ball flight and less roll, they add, might be better served by using the higher center of gravity.
 
How much difference can the center of gravity placement make? Player testing has shown as much as a 600 rpm spin differential between the two settings without a change in loft, Callaway said.
 
The Big Bertha Alpha also enables golfers to adjust its center of gravity bias, which helps influence shot shape. The driver has screw ports in the heel and toe, and comes with four interchangeable weights of 1, 3, 5, and 7 grams that provide a lot of flexibility in controlling both shot shape and overall head weight. The 1g and 7g screws are installed as standard and deliver a D3 swingweight, but the swingweight can be adjusted from D0 to D5.
 
"It's a whole different weapon in my arsenal now," Mickelson said in Abu Dhabi. "And if I drive the ball well, like I have been in practice and in the off-season, heading into this 2014 season it could be the best year of my career for that simple reason."
 
Phil Mickelson raving about his new Callaway Big Bertha driver
January 14, 2014 - 4:00pm
Posted by:
T.J. Auclair
tj.auclair's picture
PUMA Golf
PUMA Golf
PUMA Golf's new BIOFUSION golf shoe will be available Feb. 1.

Today, PUMA Golf introduced the BIOFUSION, the latest Tour shoe from the brand's Pro Collection and part of the PUMA Golf LiteStyle platform. Designed to provide golfers with the ultimate performance, lightweight comfort and style, BIOFUSION combines PUMA Golf's most innovative footwear technologies—developed and tested by Tour players—into one sleek and eye-catching silhouette, while offering a two-year waterproof guarantee.

"The BIOFUSION literally fuses our most advanced and top performing technologies into a system that works together to create a revolutionary golf shoe," said Grant Knudson, footwear manager, PUMA Golf. "Our goal here is to provide golfers with the best of what PUMA Golf has to offer, merging function and fashion to improve their game and increase confidence on the course."

RELATED: PUMA introduces Monolite shoe for on and off the golf course

BIOFUSION is the most recent addition to PUMA Golf's new vision for golf footwear: LiteStyle. PUMA says that after hearing consumers' demand for more options offering lightweight comfort, the average weight of the entire 2014 PUMA Golf footwear line is only 10.4 oz. and the line's lightest shoe -- also the lightest shoe in golf -- is a staggering 6.5 oz. The lightweight nature of the footwear line delivers extreme comfort without sacrificing stability, support or performance.

"Every shoe we have developed for our 2014 collection, including BIOFUSION, began with the LiteStyle vision: lightweight comfort, performance and style," said Tom Manthe, global marketing manager, PUMA Golf. "As the driving force behind the PUMA Golf footwear line, LiteStyle fits perfectly into PUMA Golf’s mantra, 'Look Better. Feel Better. Play Better.' The styles of footwear within the platform can be identified with a LiteStyle stamp; so if you see the stamp, its LiteStyle approved."

Available in four fresh color options, Vibrant Orange/White, Black/White/PUMA Silver, White/Tradewinds/Fluo Yellow and White/Black, each shoe comes with two sets of laces, allowing golfers to customize their look as often as they want.

The BIOFUSION ($170) and BIOFUSION Womens ($110) will be available at golf retailers starting Feb. 1, 2014. Along with the BIOFUSION, PUMA Golf is launching the BIOFUSION Lite, which has the same performance features found in the Tour level shoe, boasts a similar silhouette, and is available at retailers starting March 1, 2014 in three colorways―Black/White/Fluo Yellow, White/Black and White/Vibrant orange―at a MSRP of $120, making it a true performer for players of all levels.

For more information on PUMA Golf's entire collection of products, visit http://www.cobragolf.com/pumagolf/. You can also find PUMA Golf on Facebook and on Twitter, @pumagolf.

Follow T.J. Auclair on Twitter, @tjauclair.
 

PUMA Golf releases latest shoe -- BIOFUSION Tour
January 13, 2014 - 3:10pm
Posted by:
John Holmes
john.holmes's picture
Lydia Ko
Courtesy of Callaway Golf
Lydia Ko, 16, will play a full complement of Callaway and Odyssey products as she embarks on her first season as a full-time professional on the LPGA Tour.
As has been rumored since before Christmas, teen phenom Lydia Lo has signed an endorsement deal with Callaway Golf, the company announced on Monday.
 
Ko, 16, will play a full complement of Callaway and Odyssey products as she embarks on her first season as a full-time professional on the LPGA Tour. She won her first tournament as a professional – the Swinging Skirts in Taiwan – using a Callaway X2 Hot Pro driver, though the company hasn't yet specified which clubs will be in her bag.
 
''Lydia is an exceptional talent and a great addition to our staff,'' said Callaway Vice President of Sports Marketing Nick Raffaele. ''Last year we had several pros win after successfully transitioning into our products and we're excited to see what Lydia can accomplish on the LPGA with the world's best clubs, balls and putter in the bag.''
 
Ko's deal is just the latest in the busy start-of-the-year period of endorsement agreements. Some of the more notable include:
 
--Adams Golf: Ernie Els, Nicholas Thompson and Josh Teater
 
--Callaway Golf: Henrik Stenson, Pat Perez, Harris English, Matteo Manassero, John Rollins, Matt Every, Kiradech Aphibarnrat, Chris Doak, Richard Lee, Jonathan Byrd, Jack Doherty, Yani Tseng, Thomas Pieters, James Erkenbeck and Chase Seiffert  
 
--Cleveland-Srixon: William McGirt, KJ Choi, Bronson La’Cassie, Dave Pelz and Inbee Park (re-signed)
 
--Cobra Golf Lexi Thompson (re-signed) and Jonas Blixt
 
--G/Fore: Jonas Blixt (gloves) 
 
--Hopkins Golf: Vijay Singh
 
--Mercedes-Benz: Martin Kaymer
 
--Ping: PGA instructor Todd Anderson
 
--Puma Golf: Will Mackenzie
 
--TaylorMade: Justin Rose (re-signed)
 
--Wilson Golf: Marcel Siem
 
Golf endorsement deals coming fast and furious
January 10, 2014 - 7:54pm
Posted by:
John Holmes
john.holmes's picture
New Balance golf shoes
Courtesy of New Balance
New Balance is entering the golf shoe market with both spikeless (l) and cleated models.
Athletic shoe maker New Balance is jumping into the golf market in a big way. The company is launching New Balance Golf, a golf footwear collection from licensee Klonelab, LLC, which debuts nationwide this month.  
 
Comprised of six styles for men and women in both cleated and spikeless models, the NB Golf collection features high-quality waterproof leathers and lightweight, breathable air-mesh fabrics. 
 
The spikeless models are part of The Minimus Collection, which is built on the New Balance Minimus running last, allowing toes to splay apart for increased comfort and freedom of movement. They contain a lightweight REVlite midsole, along with a spikeless rubber outsole that provides traction while you swing and walk the course. 
 
The cleated models feature a lightweight, flexible and supportive TPU outsole for stability and balance during the load-bearing phases of the swing.  These shoes also boast the new Champ state-of-the-art One-Lok cleat system, which makes it easy to replace cleats while positioning the foot close to the ground for superior feel, traction and balance. 
 
New Balance Golf footwear will come in D, 2E and 4E widths for men and in B and D widths for women in select styles. The collection's MSRP ranges from $119.95 to $159.95, and the shoes will be available at New Balance stores, select golf shops and golf retailers and on www.newbalance.com starting this month.
 
New Balance launches its first collection of golf shoes
January 6, 2014 - 7:23pm
Posted by:
John Holmes
john.holmes's picture
TaylorMade Tour Prefeered MB iron
Courtesy of TaylorMade
The Tour Preferred MB irons from TaylorMade have a compact, classic shape with a thin topline that transitions smoothly into the hosel, minimal offset and minimal camber on the sole.
TaylorMade has reaffirmed its commitment to better players with the introduction of its new Tour Preferred irons. The three new models – the Tour Preferred MB (muscleback), MC (muscle cavity) and CB (cavity back) – all are aimed at highly skilled golfers.
 
The Tour Preferred MB (muscleback) irons are forged from soft 1025 carbon steel, and created for elite players. Their shape is classic and compact, TaylorMade says, with a thin topline that transitions smoothly into the hosel, minimal offset and minimal camber on the sole. Their grooves are milled to exacting specifications to promote more spin and control from the rough, and they – like all of the new Tour Preferred irons – feature a hand-polished satin nickel-chrome finish.
 
Designed for players seeking a bit more workability, the Tour Preferred MC irons blend a classic shape with a shallow muscle cavity behind the face to boost the clubs' stability through the swing. Their heads' length, topline and sole width are all slightly larger than on the Tour Preferred MB, and the 3- through 7-irons incorporate TaylorMade's Speed Pocket technology to promote increased ball speed in the lower portion of the clubface for more consistent ball speed and launch conditions across the entire face. 
 
 
The Tour Preferred CB irons are full-fledged cavity backs that, TaylorMade says, are created for the better player who wants maximum performance technology in a compact and elegant head shape. The Speed Pockets in the 3- through 7-iron feature micro-slots to promote faster ball speed across the face and higher launch, which promotes more distance. That, the company says, helps make the CB one of the longest player's iron that TaylorMade has ever created. 
 
The heads on the short iron heads are compact with minimal offset, while those on the long and middle irons are slightly larger with progressive offset for more stability and easier launch. The CB irons also have stronger lofts to work with the higher launch angle generated by the Speed Pocket for what the company calls an optimal combination of distance and controlled trajectory.
 
All three models come in 3-iron through pitching wedge, feature a hand-polished satin nickel-chrome finish and are equipped with KBS Tour steel shafts and tour velvet grips. The Tour Preferred CB set includes a 51-degree A-Wedge. Custom shafts and grips are available. 
 
The Tour Preferred MB irons carry a suggested retail price of $1,099 per set, while the Tour Preferred MC are priced at $999 and the Tour Preferred CB are priced at $899. 
 
Here's a video from TaylorMade introducing the new Tour Preferred irons:
 
 
 
 
TaylorMade debuts three new sets of Tour Preferred player's irons
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