While researching golfers' swings, Adams Golf discovered that players with handicaps of 15 or higher make the majority of contact nearly not in the sweet spot of their clubfaces but rather about a half-inch toward the toe. To help these mid- to high-handicap players, the company has created its New Idea set of hybrid irons, which are designed to improve the clubface's performance in the area where those players need it most.
Specifically, the heads of these new clubs feature wraparound slots, which the company says helps to generate higher ball speeds and provide more forgiveness, especially on off-center shots.
"With a concentration on developing technology that golfers really need, we created these industry-first wraparound slots on the toe to compensate for a very common mis-hit,” said Justin Honea, Adams' senior director of research and development. “New Idea irons are definitely our easiest to hit, with measurable improvements in ball speeds and forgiveness where players require it most."
The new slot design creates a spring-like effect across the entire face, expanding the sweet spot. Compared to its popular Idea a12 OS Hybrid Irons, Adams says, the New Idea Hybrid Irons provide 44 percent more ball speed on off-center hits and 24 percent more ball speed on flush shots because of increased flex from their unsupported faces.
The standard set of New Idea clubs starts with 3-, 4- and 5-hybrids that feature Adams' Cut-Thru sole slots that run behind the face and are visible on the crown and sole. The refined design of this slot helps to generates increased fast speeds, higher launches and additional distance, most notably on off-center shots.
The hybrids also feature Adams' patented ''upside-down'' shape that puts more surface area lower on the face, where golfers generally make contact with the ball. This creates a lower center of gravity that helps the ball launch higher, while reducing spin, for better distance results.
With the transitional hybrid irons (6- and 7-irons) in the set, these clubs bridge the gap between the hybrids and short irons. The 270-degree slots start in the heel area and run through the sole around the clubhead to the topline to help the face to flex for higher ball speeds and more forgiveness, no matter where the ball is struck.
''There's tremendous emphasis put into transitional hybrid irons, particularly with the addition of the toe slot, '' Honea added. ''The wraparound slots allow us to seamlessly replicate the hot faces of our industry-leading hybrids.''
Completing the set are three scoring irons (8-iron through pitching wedge) that provide the benefits of traditional cavityback irons, with the additional advantage of the wraparound slots.
The men's New Idea set includes a 460cc titanium driver designed for maximum forgiveness and distance; 3- and 5-woods featuring Cut-Thru slots; the New Idea Hybrid Irons; a Yes! mallet putter; and a black and white cart bag with blue trim and matching Idea headcovers.
The women's set is available in four distinct colors with technology and set configurations specific to female golfers. The 12-piece package contains a titanium 12.5-degree driver; three fairway woods (3, 5 and 7); New Idea Hybrid Irons (5-iron through sand wedge); and a Yes! putter.
The New Idea Hybrid Irons will be available at retail in mid-October with a suggested retail price of $799.99 per set with Mitsubishi Rayon Bassara Eagle Series 65-gram graphite shafts and $699.99 per set with True Temper Dynalite 85-gram steel shafts. The New Idea Hybrids be available at the same time with a suggested retail price of $169.99.
The New Idea complete sets for men will be available in early November. The New Idea complete sets for women will be available in early November in Almond color, while the Blackberry, Raspberry and Melon options will come out in early December. All the full sets will carry a suggested retail price of $999.99.