adidas Golf announced this week the launch of the company's new pure 360 footwear collection -- the next generation of adipure footwear. The collection features clean, classic silhouettes, ultra-flexible outsoles and premium materials aimed at allowing the foot and body to move in the way it was naturally meant to from the ground up.
adidas Golf footwear designers utilized its thinnest and softest leather combined with innovative construction technologies, highlighted by poured polyurethane (PU) injected directly into a revolutionary new puremotion outsole to provide ultimate cushioning and unmatched comfort.
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Dustin Johnson, adidas Golf Tour staff professional since 2007, first played the new pure 360 at the Hyundai Tournament of Champions.
"Walking as much as we do out on tour definitely takes its toll," said Johnson, an eight-time winner on the PGA Tour. "Once I started wearing the pure 360, I immediately felt the incredible comfort and feel more refreshed at the end of my round. Not only do they look great, they're the most comfortable shoe I've ever worn."
For unrivaled stability, designers gathered critical tour player feedback and incorporated a newly designed external heel cage paired with a new tour performance last for 360WRAP support in the midfoot and heel. The outsole of the pure 360 features proprietary puremotion technology that allows the golfer's foot to move more naturally during play. The totally redesigned thintech outsole features swing plane traction and a new midfoot cleat to create even more grip and stability.
"Our tour athletes know what they need in their footwear to perform at their highest level," said Masun Denison, Director, Global Product marketing, Footwear at adidas Golf. "We've listened carefully to their feedback and combined it with new material technologies to create a premium shoe that we're confident will resonate with both tour players and amateurs alike."
Available now, pure 360 is offered in four colorways: Black/Running White/Samba Blue; Running White/Silver Metallic/Slime; Tan Brown/White/Dark Solar Blue; and Running White/Running White/Metallic Silver at an MSRP of $250.
For more information or to view the entire pure360 footwear collection, visit adidasgolf.com.
Follow T.J. Auclair on Twitter, @tjauclair.
The first major championship of 2014 -- the Masters -- is just a little over one month away.
Today, COBRA announced its release of a limited-edition Green BiO CELL Driver to celebrate the year's first major. COBRA Golf's BiO CELL Driver, designed to help golfers Go Long, is equipped with MyFly8, SmartPad and BiO CELL E9 Face Technologies to help manage trajectory and provide unmatched distance.
COBRA will make 2,014 of these limited-edition drivers, which will be available at select retailers around the world beginning on March 15. Each driver is laser-marked sequentially 0001 of 2014 on the sole for authenticity.
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"There is so much buzz in the golf community surrounding the first Major of the year, and the Limited Edition Driver helps bring some of that excitement to the COBRA Brand," said Tom Olsavsky, vice president of R&D. "This driver showcases our game-changing technologies, including MyFly8, SmartPad and E9 Face, that delivers increased distance, while the Limited Edition Green allows us to celebrate one of golf's premier events."
The MyFly8 technology allows golfers to adjust their trajectory to eight different loft settings, including 9.0 degrees, 9.5, 10.5, 11.5, 12.0, and three draw settings in 9.5 D, 10.5 D and 11.5 D. Utilizing SmartPad technology, the face angle will stay square at address regardless of the loft setting.
COBRA explains that the internal BiO CELL structure with E9 Face Technology removes weight from the crown, face and hosel and repositions it low and back to deliver a low CG and higher MOI for maximum distance. The repositioned weight provides a larger effective Sweet Zone to deliver longer and straighter drives, even on mis-hits.
The Limited Edition Green BiO CELL Driver (MAP $399) features an Aldila ATX Tour Green shaft, a COBRA Lamkin Ace 3GEN 360 grip and is available in right-handed (x-stiff, stiff and regular flexes) and left-handed (stiff and regular flex only) models. The Limited Edition grip, BiO CELL Headcover and wrench come in matching green and white.
To find an authorized COBRA dealer near you, visit http://cobragolf.com/dealer-locator.
Follow T.J. Auclair on Twitter, @tjauclair.